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All Journal IIJSE
Muji Rahayu
Sekolah Tinggi Ilmu Ekonomi STAN IM, Bandung, Indonesia
Economics, Econometrics & Finance

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The Impact of Social Media Marketing and Endorsement on Purchasing Decisions at Daarul Jannah Cottage Caca Komara; Muji Rahayu
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.7004

Abstract

The central aim of this study is to analyze social media marketing (SMM) and the use of endorsements influence purchasing decisions at Cottage Daarul Jannah, a sharia-based accommodation. Using a purposive sampling technique, 50 customers were selected as respondents, and data were obtained through questionnaires measuring aspects of SMM, endorsement, and purchase decision. The findings revealed that both variables influence purchasing decisions, positively and significantly, both individually and simultaneously. The findings suggest that the implementation of digital marketing strategies through social media, as well as the use of endorsements from influencers, can increase customer interest and strengthen their decision to make a purchase. Therefore, the optimization of digital marketing strategies has the potential to be a crucial element in improving competitiveness and building customer loyalty in the hospitality industry.
The Influence of Leadership Style and Work Motivation on Employee Performance at Mutiara Cikutra Main Clinic Atika Endras Yuspitasari; Muji Rahayu
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.9019

Abstract

This study aims to examine the influence of leadership style and work motivation on employee performance. The research population consists of employees of Klinik Utama Mutiara Bandung. A quantitative associative approach was employed to measure the relationships and effects among variables numerically. The sample included 50 respondents, determined using the Slovin formula with a 5 percent margin of error, comprising medical staff, paramedics, and administrative personnel. The research instrument was a questionnaire based on a five-point Likert scale, developed using indicators derived from relevant literature. Data were analyzed with SPSS software through descriptive statistics, validity and reliability testing, and simple linear regression analysis. The results revealed that, partially, leadership style had no significant effect on employee performance, while work motivation showed a positive and significant impact. However, when tested simultaneously, leadership style and work motivation together demonstrated a significant influence on performance. These findings indicate that effective leadership combined with high motivation can enhance employee performance within Klinik Utama Mutiara Bandung.
Co-Authors Atika Endras Yuspitasari Caca Komara