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Nurdin Sobari
Universitas Indonesia, Jakarta, Indonesia
Economics, Econometrics & Finance

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The Dual-Process Model Approach in Processing Product Information and Habitual Behavior: Its Impact on Consumer Purchase Intention and the Significance of TikTok Live Streaming Features in Indonesia Raden Roro Inggil Pratiwi; Nurdin Sobari
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7320

Abstract

This study investigates the application of the dual-process model in processing product information and habitual behavior, as well as its impact on consumer purchase intention within the context of TikTok Live Streaming commerce in Indonesia. The research explores the significance of live streaming features such as real-time communication, perceived enjoyment, and broadcast competence in shaping consumer behavior. Using a quantitative approach, data were collected from respondents who engage with TikTok Live Streaming for beauty and personal care products. The findings reveal that perceived enjoyment positively influences habit formation, while broadcast competence reduces product uncertainty and enhances purchase intention. These results contribute to the understanding of consumer behavior in digital commerce and provide managerial implications for businesses leveraging live streaming platforms.
Enhancing Green Purchase Intention Through Corporate Social Responsibility (CSR): The Mediating Role of Green Perceived Value Zaneta Zakirena Sanjiwo; Nurdin Sobari
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7480

Abstract

This study aims to analyze the role of green brand image, green trust, and green perceived value (GPV) as mediators between Corporate Social Responsibility (CSR) and consumer responses, including green purchase intention (GPI), word-of-mouth (WOM), and willingness to pay (WTP), in the context of developing and marketing environmentally friendly products in Indonesia's oil and gas industry. Data was collected through an online survey targeting consumers of oil and gas products, focusing on their perceptions of the benefits of environmentally friendly products and the company's CSR initiatives. The independent variable in this study is CSR, while the mediating variables include green brand image, green trust, and green perceived value. The dependent variables are green purchase intention (GPI), word-of-mouth (WOM), and willingness to pay (WTP). The data were analyzed using the Structural Equation Modeling (SEM) method to explore direct and indirect relationships among variables. The findings of this study are expected to help companies understand the factors influencing consumer behavior, enhance the adoption of environmentally friendly products, and support sustainability strategies in the energy sector.
Co-Authors Raden Roro Inggil Pratiwi Zaneta Zakirena Sanjiwo