Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal IIJSE
Rizal Edy Halim
Universitas Indonesia, Jakarta, Indonesia
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Influence of Social Media Marketing, Access to Money, Perceived Behavioral Control, Price Perception, and Product Perception on Property Purchase Intention in Jabodetabek Naufal Afiqusholih Aprinuryanto; Rizal Edy Halim
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7339

Abstract

This study aims to examine the factors influencing property purchase intention among consumers in the Jabodetabek area (Jakarta, Bogor, Depok, Tangerang, and Bekasi), Indonesia’s largest property market. The research integrates the Theory of Planned Behavior (TPB) with external variables such as access to money, perceived behavioral control, physical quality perception, price perception, and social media marketing activities. A quantitative approach was employed using an online survey method, and data were analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that all five independent variables significantly influence property purchase intention. This study contributes both theoretically by reinforcing TPB in the context of real estate consumer behavior and practically by offering strategic recommendations for developers to enhance consumer engagement through digital marketing, transparent pricing justification, and improved physical product quality.
Analysis of the Influence of Product Design and Perceived Quality on Customer Loyalty Among Hybrid Car Users: The Mediating Role of Customer Satisfaction and Moderating Role of Perceived Value Muchammad Nur Mafazi Aroli; Rizal Edy Halim
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7507

Abstract

The rise of global decarbonization has significantly transformed the automotive industry, with increasing demand for environmentally friendly vehicles. This study aims to analyze the influence of product design and perceived quality on customer loyalty among hybrid car users in DKI Jakarta, with customer satisfaction as a mediating variable and perceived value as a moderating variable. Integrating Expectancy-Value Theory as its theoretical foundation, this study employs a quantitative approach through an explanatory research design. Data were collected from 200 hybrid car users in DKI Jakarta and analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM). The findings reveal that product design and perceived quality positively influence customer loyalty both directly and indirectly through customer satisfaction. Furthermore, perceived value strengthens the relationship between product design, perceived quality, customer satisfaction, and customer loyalty. This research provides theoretical and practical insights for automotive manufacturers to develop effective differentiation and customer retention strategies in an increasingly competitive market by emphasizing attractive product design, high-quality perceptions, and value propositions that enhance customer satisfaction and loyalty.
Co-Authors Muchammad Nur Mafazi Aroli Naufal Afiqusholih Aprinuryanto