Muhammad Iqbal
Universitas Islam Negeri Raden Intan, Lampung, Indonesia

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The Effect of Advertising Attractiveness on Purchase Intention on Taobao E-Commerce With Brand Image as an Intervening Variable Reviewed in Islamic Business Perspective (Case Study on Generation Z in Taiwan) Maynia Rahmawati; Muhammad Iqbal; Okta Supriyaningsih
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7455

Abstract

This study aims to analyze the effect of advertising attractiveness on purchase intention in Taobao e-commerce, with brand image as a mediating variable. A quantitative approach was employed using Partial Least Squares – Structural Equation Modeling (PLS-SEM). Data were collected through an online questionnaire completed by 100 respondents aged 15–30 years in Taiwan who have a Taobao account, have shopped online, and are familiar with or have used the Taobao website. Based on the background of this article, the method used in this study is a descriptive method with a quantitative approach. Data were obtained through research on Generation Z in Taiwan. The results indicate that advertising attractiveness has a positive and significant influence on both brand image and purchase intention. Furthermore, brand image mediates the relationship between advertising attractiveness and purchase intention. These findings suggest that advertising attractiveness enhances interactive shopping experiences and builds a strong consumer perception of the brand in online shopping. From an Islamic business perspective, advertising attractiveness contributes to transparency and honesty, thereby increasing purchase intention. This study recommends further development of advertising features to make them more realistic in order to maximize their effectiveness in digital marketing.
Factors Determining Dividend Payment Policy: Further Evidence from Financial Sector Companies on the Indonesia Stock Exchange Ahsanal Huda; Muhammad Iqbal; Wan Ruslan Abdul Ghani
Danadyaksa: Post Modern Economy Journal Vol. 4 No. 1 (2026): Post Modern Economy Journal
Publisher : Yayasan Pendidikan Islam Bustanul Ulum Mojokerto

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Abstract

Dividend policy in the banking sector plays a strategic role because it is related to financial stability, investor confidence, capital adequacy, and the sustainability of the intermediation function. This study examines profitability, leverage, free cash flow, and firm size as determinants of dividend policy in banks listed on the Indonesia Stock Exchange. This study uses an associative quantitative approach with secondary panel data obtained from the Indonesia Stock Exchange for the period 2006 to 2025, covering six banks and 120 observations. The analysis was conducted using EViews 12 through panel data regression with the selected Random Effect Model. The results show that profitability and firm size have a positive and significant effect on dividend policy, while leverage and free cash flow have no significant effect. This finding confirms that a bank's ability to generate profits and total asset strength are the main factors in driving dividend payments, while funding structure and cash availability are not yet dominant determinants because bank dividend policy is influenced by prudential regulations, capital adequacy, liquidity risk, and the need to maintain financial stability. This study's theoretical contribution strengthens Signaling Theory and Resource-Based View Theory through evidence that profitability and firm size act as financial signals and strategic internal resources in supporting dividend policy. The empirical contribution of this study extends the dividend policy literature in the financial sector by confirming that the determinants of bank dividends are different from those in the non-financial sector.