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Ma’mun Sarma
Institut Pertanian Bogor, Bogor, Indonesia
Economics, Econometrics & Finance

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Electric Vehicle Purchase Intentions Among Millennials in Jabodetabek: An Analysis of the Theory of Planned Behavior and Motivation with Gender as a Moderator Via Afrianti; Ma’mun Sarma; Indra Refipal Sembiring
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7600

Abstract

Global warming can be caused by various sectors, one of which is the transportation sector. The use of gasoline is one of the main contributors to energy consumption. Conventional cars typically use gasoline as fuel to support the mobility of their users. The use of this fuel can have negative impacts on the environment, such as greenhouse gas emissions and air pollution. Therefore, electric vehicles could be a potential solution to reduce these impacts. However, it cannot be denied that there are several barriers to the adoption of electric vehicles. Through the Theory of Planned Behavior (TPB) analysis, this study explores the influence of attitudes toward behavior, subjective norms, and perceived behavioral control on the intention to purchase electric vehicles among millennials. Additionally, it examines the motivations of millennials in their purchase intentions and the moderating role of gender in the intention to buy electric vehicles. The study sample consists of millennials living in the Jabodetabek area with an interest in electric vehicles. A quantitative method with a Structural Equation Modeling (SEM)-PLS approach is used to analyze the relationships among the variables studied. The results show that TPB and motivation influence the intention to purchase electric vehicles among millennials in Jabodetabek. Meanwhile, gender moderation only influences the relationship between perceived behavioral control and the intention to buy electric vehicles among millennials in Jabodetabek.
The Marketing Strategy and Florist Business Development at Little Puff Florist Endah Cahyaning Astuti; Ma’mun Sarma; Joko Purwono
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7971

Abstract

The florist industry has experienced significant growth in recent years, particularly due to increased consumer interest in flowers as part of home decor, gifts, and special events. However, the competitive market and changing consumer preferences demand that florists adopt effective marketing strategies and understand the internal and external factors that can impact their business. By leveraging internal strengths and external opportunities, while addressing weaknesses and threats, florists can design effective strategies for business development. The methods used in this study are qualitative with a case on Little Puff Florist. SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) is utilized to identify internal and external factors, and QSPM (Quantitative Strategic Planning Matrix) decision stage to evaluate alternative strategies based on internal and external success factors. The alternative strategies for Little Puff include improving customer service, enhancing marketing through digital technology, and developing products with new innovations. The marketing and development strategies employed by Little Puff are market penetration and product development. The SWOT analysis indicates maintaining product quality, improving service, enhancing product development, and maintaining customer trust.
Co-Authors Endah Cahyaning Astuti Indra Refipal Sembiring Joko Purwono Via Afrianti