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All Journal Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan IIJSE Indonesian Journal of Business and Entrepreneurship Research Novera: Journal of Economics and Business
Wening Patmi Rahayu
Universitas Negeri Malang, Malang, Indonesia
Economics, Econometrics & Finance Social Sciences

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Peran Green Brand Image dan Green Product dalam Membangun Loyalitas Konsumen Avoskin melalui Green Trust Herlina Kusuma Wardhani; Sudarmiatin Sudarmiatin; Wening Patmi Rahayu
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7601

Abstract

Increased consumer awareness of environmental issues has driven a shift in preference and loyalty to environmentally friendly products. This research intends to investigate how green trust acts as a mediating factor in the link between green brand image and green products in relation to customer loyalty, particularly among Avoskin skincare users in Malang City. The methodology applied is quantitative, involving 186 participants chosen via non-probability sampling methods. The analysis of the data was carried out using the Structural Equation Modeling (SEM) technique through SmartPLS 4.0. The outcomes reveal that the green brand image and green product significantly influence both green trust and customer loyalty. Furthermore, it is confirmed that green trust serves as an important mediator in the impact of green brand image and green products on customer loyalty. These results highlight the critical nature of trust and enduring loyalty among environmentally conscious consumers. This research adds value to the establishment of sustainable marketing initiatives within Indonesia's skincare sector.
Entrepreneurial Sustainability Pathways: Navigating Family Education, Economic Literacy, Innovation Capability, and Entrepreneurial Competence (Empirical Study in Tempe Sanan Industry Village) Eka Putri Surya; Wening Patmi Rahayu; Titis Shinta Dhewi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.8529

Abstract

The study aims to analyze the influence of economic literacy and family economic education on business sustainability, with innovation capabilities and entrepreneurial competence as mediation variables in Tempe Sanan Industrial Village, Malang City. A quantitative approach was used through an explanatory research method with 158 respondents and SEM-PLS analysis. The results show that economic literacy and family economic education have a significant effect on business sustainability, both directly and through innovation capabilities and entrepreneurial competence. However, the results of the study also found that economic literacy had no effect on the mediating variables of entrepreneurial competence and the variables of entrepreneurial competence could not mediate the influence of economic literacy on business sustainability. These findings underscore the importance of the role of family economic education and economic literacy in shaping sustainable, adaptive, and innovative businesses in the midst of dynamic market competition.
The Effect of Customer Experience, Shopping Motivation and Electronic Word of Mouth on Purchase Decisions Mediated by Online Trust (Study on Shopee E-commerce Users in Malang City) Fian Arifiona Faradila; Heri Pratikto; Wening Patmi Rahayu
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 20, No. 2 : Al Qalam (March 2026)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v20i2.6414

Abstract

This study aims to analyze the mediation of trust on the influence of customer experience, shopping motivation, and electronic word of mouth (e-WOM) on purchase decisions among Shopee e-commerce users from generation Z in Malang City. This research approach is quantitative with descriptive and explanatory research methods. The data sample consisted of 174 respondents with a purposive sampling technique who had the criteria of being 17–29 years old, domiciled in Malang City, having the Shopee application, and having made a transaction in the last three months. Data processing was carried out using the Partial Least Square (PLS) method through SmartPLS 4 software. The results showed that customer experience, shopping motivation, and e-WOM had a significant effect on purchase decisions. In addition, trust was proven to significantly mediate the relationship between the three variables on purchase decisions. The R-Square value of 0.900 for trust and 0.905 for purchase decisions indicates that the research model has very strong explanatory power. These findings strengthen the relevance of the Technology Acceptance Model (TAM) and the Theory of Planned Behavior (TPB) theories in explaining the online purchasing behavior of Generation Z.
Creativity and Critical Thinking as Mediators of Computational Thinking among Business Education Students Wening Patmi Rahayu; Dede Rusmana; Rachmad Hidayat; Lutfi Asnan Qodri
Indonesian Journal of Business and Entrepreneurship Research Vol. 4 No. 3 (2026): Vol. 4, No. 3, August 2026: Indonesian Journal of Business and Entrepreneurship
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/ijober.v4i3.389

Abstract

Computational thinking is no longer confined to computer science departments, yet we still know little about how the broader set of twenty-first-century skills feeds into its growth among business students. Here we test whether collaboration and communication shape computational thinking directly, and whether creativity and critical thinking carry part of that influence. A cross-sectional survey of 215 business education students at an Indonesian public university provided the data, with 21 reflective indicators capturing five constructs. The proposed model was estimated with partial least squares structural equation modelling and 5,000 bootstrap subsamples, and the measurement model held up well on reliability and validity checks. Both collaboration and communication predicted computational thinking directly; collaboration was a particularly strong driver of creativity, while communication mainly shaped critical thinking, and each of these in turn predicted computational thinking. The indirect paths running through creativity and critical thinking were both significant, pointing to complementary partial mediation, and together the model accounted for 62.4% of the variance in computational thinking. In practice, collaborative and communicative learning seems to matter most when it is deliberately channelled into creative output and critical scrutiny. Business curricula would therefore do well to build in team-based problem solving, structured reflection, and algorithmic solution design, rather than teaching the 4Cs and computational thinking as unrelated outcomes.
From love for nature to sustainable value creation: A Gioia-based study of ecopreneurial transformation in SMEs Indra Lukmana Putra; Sudarmiatin Sudarmiatin; Agus Hermawan; Wening Patmi Rahayu
Novera: Journal of Economics and Business Vol. 1 No. 1 (2026): Novera: Journal of Economics and Business
Publisher : PT Bina Perfidia Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67964/s0k22758

Abstract

Small and medium-sized enterprises (SMEs) face increasing pressure to create economic value without intensifying environmental problems, yet the process through which ecological concern becomes entrepreneurial action remains insufficiently understood. This study aims to examine how love for nature develops into an ecopreneurial orientation, translates into green business innovation, and generates sustainable value. An exploratory qualitative approach was employed with 27 informants involved in seven groups of green businesses in East Java, Indonesia, using the Gioia methodology for data analysis. The findings indicate that ecopreneurship develops through ecological orientation, entrepreneurial translation, and value creation and change. This process transforms Love for Nature into Ecological Values, Ecopreneurial Motivation, Green Business Innovation, Community Value Creation, and Sustainable Change. The study contributes an Ecopreneurship Transformation Model that positions ecological concern as the foundation for creating economic, social, and environmental value through entrepreneurial action. Abstrak Usaha Mikro, Kecil, dan Menengah (UMKM) menghadapi tuntutan untuk menghasilkan nilai ekonomi tanpa memperbesar tekanan terhadap lingkungan, tetapi proses yang mengubah kepedulian ekologis menjadi tindakan kewirausahaan masih kurang dipahami. Penelitian ini bertujuan menganalisis bagaimana kecintaan terhadap alam berkembang menjadi orientasi ecopreneurship, diterjemahkan ke dalam inovasi bisnis hijau, dan menghasilkan nilai berkelanjutan. Penelitian menggunakan pendekatan kualitatif eksploratif terhadap 27 informan yang terlibat dalam tujuh kelompok usaha hijau di Jawa Timur, dengan analisis data menggunakan Gioia methodology. Hasil penelitian menunjukkan bahwa ecopreneurship berlangsung melalui rangkaian orientasi ekologis, penerjemahan kewirausahaan, serta penciptaan nilai dan perubahan. Proses tersebut membentuk transformasi dari Love for Nature menuju Ecological Values, Ecopreneurial Motivation, Green Business Innovation, Community Value Creation, dan Sustainable Change. Penelitian ini menghasilkan Ecopreneurship Transformation Model yang menempatkan kepedulian ekologis sebagai fondasi penciptaan nilai ekonomi, sosial, dan lingkungan secara berkelanjutan.
Co-Authors Agus Hermawan Dede Rusmana Eka Putri Surya Fian Arifiona Faradila Heri Pratikto Herlina Kusuma Wardhani Indra Lukmana Putra Lutfi Asnan Qodri Rachmad Hidayat Sudarmiatin Titis Shinta Dhewi