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Sri Trisnaningsih
Universitas Pembangunan Nasional "Veteran" Jawa Timur, Surabaya, Indonesia

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Pengaruh Persepsi Manfaat, Persepsi Keamanan, dan Kepercayaan terhadap Penggunaan Aplikasi OVO pada Mahasiswa Akuntansi (Studi Empiris pada Mahasiswa Akuntansi) Jasmine Aprilia; Sri Trisnaningsih
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7631

Abstract

The rapid advancement of digital innovation has driven the shift from conventional payment methods to electronic payment methods, including digital wallets such as OVO. As early adopters of technology, college students are the primary user group of these services. This study looks at how perceived usefulness, perceived security, and trust affect the use of the OVO application, using the Technology Acceptance Model (TAM) as a guide. While the TAM provides a structured foundation, this study acknowledges the potential influence of contextual factors such as financial literacy and peer influence that are highly relevant to the college student population but remain underexplored in current models. A quantitative approach based on the positivist paradigm was used, with data collected through a structured questionnaire from 78 accounting students. The analysis used SPSS version 25 and included validity and reliability tests, classical assumption testing, multiple linear regression, and hypothesis testing. The results showed that the three variables, namely, Perceived Benefits (X1), Perceived Security (X2), and Trust (X3), significantly influenced the use of the OVO application both simultaneously and partially. However, the limited sample size and narrow academic background may reduce the generalizability of the findings. Future research should consider a broader and more diverse student population and integrate additional moderating factors to provide a more comprehensive understanding of digital payment adoption behavior.
The Influence of Perceived Convenience, Trust, and Advertising Appeal on Interest in Using Shopeepay on Accounting Students UPN "Veteran" Jawa Timur Arabela Fidelia Masnal Pabadakayo; Sri Trisnaningsih
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7632

Abstract

The development of information technology encourages the rapid growth of Financial Technology (FinTech) services, including digital wallets such as ShopeePay. Ease of use, trust, and advertising appeal are the main factors that influence the adoption of this service, especially among students as Generation Z who are known to be adaptive to technology. ShopeePay is one of the popular digital wallets among students, especially accounting students at UPN "Veteran" Jawa Timur. This study aims to analyze the effect of perceived convenience, trust, and advertising attractiveness on interest in using ShopeePay. This research uses quantitative methods with Partial Least Squares (PLS) based Structural Equation Modeling (SEM) analysis techniques. Primary data was collected through an online questionnaire distributed to 78 Accounting students of the 2021 batch of UPN "Veteran" Jawa Timur. The data were analyzed using SmartPLS 4.0 software. The results showed that perceived convenience, trust, and advertising attractiveness had a positive and significant effect on interest in using ShopeePay among students.