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All Journal Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) IIJSE
Siti Asiyah
Universitas Islam Malang, Malang, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Development of Culinary Tourism Destinations Based on Local Wisdom and Social Media (A Case Study of Do-Dolan Kampung, Lumajang) Heyin Krida Laksono; Siti Asiyah; Dwiyani Sudaryanti
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.8324

Abstract

This study explores the development strategy of Do-Dolan Kampung as a sustainable culinary tourism destination based on local wisdom and analyzes the role of social media in promoting tourism without compromising cultural values. The goal is to enhance the welfare of the community in Ditotrunan Village, Lumajang. A descriptive qualitative approach with a case study method was used. Data were collected through interviews, participatory observation, document analysis, and focus group discussions. SWOT analysis was applied to assess management and promotional strategies via social media. The findings show that Do-Dolan Kampung successfully promotes local wisdom-based culinary tourism through strong community participation and creative use of social media. Social media has proven effective in increasing tourist attraction while preserving cultural values. However, challenges persist in terms of infrastructure, digital literacy, and the risk of cultural commercialization. This research contributes theoretically by integrating local wisdom and digital strategies within the framework of community-based tourism. Its originality lies in focusing on a small, self-managed urban tourism destination that emphasizes cultural identity as its main appeal. The Do-Dolan Kampung model serves as a good example for other villages or districts aiming to develop tourism based on local wisdom and support for MSMEs. Practically, this study offers strategic insights for tourism managers and local governments to develop sustainable, culturally sensitive tourism. However, the research is limited to a single site and uses a qualitative approach, which restricts the generalizability of the findings. Limitations in time and access to digital data also posed challenges in evaluating the full impact of social media promotions.
Analysis of the Influence of Online Promotion, Service Quality, and Price on the Sustainability of Culinary MSMEs Tiva Rochana; Dwiyani Sudaryanti; Siti Asiyah
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.8397

Abstract

This study aims to analyse the influence of online promotion, service quality, and price on the sustainability of culinary MSMEs in Dodolan Kampung, Lumajang. This study also aims to identify the most dominant factor influencing business sustainability among the three variables. This study uses a quantitative approach with a survey method through a structured questionnaire. The research sample consists of 80 respondents who are MSME consumers participating in Dodolan Kampung, with a non-probability sampling technique. The data was analyzed using multiple linear regression to test the effect of online promotion, service quality, and price on MSME sustainability. The results show that service quality and price have a positive and significant effect on the sustainability of culinary MSMEs in Dodolan Kampung. However, online promotion does not show a significant effect. Of the three variables tested, service quality is the most dominant factor in supporting business sustainability. This study contributes theoretically by presenting empirical evidence on the sustainability of culinary MSMEs from a marketing perspective, particularly in the context of local community-based initiatives such as Dodolan Kampung. The findings of this study challenge common assumptions about the effectiveness of digital promotion, showing that service quality and price play a more important role than online promotion in small-scale businesses in non-urban areas. This study implies that MSME players need to optimize digital promotion, improve service quality, and implement value-based pricing strategies to maintain business sustainability. For policymakers, these findings can serve as a basis for designing digital marketing and customer service training programs and providing policy support that promotes the sustainable competitiveness of MSMEs. This study has limitations in terms of geographical scope, as it only covers culinary MSMEs in Banguntapan District, so the results cannot be generalized to other regions or different MSME sectors. In addition, the quantitative approach used does not explore in depth qualitative factors such as motivation, business culture, and customer relationship dynamics that may also influence MSME sustainability
Empowering Fish Farmers: Integrating Human Resource Capacity and Appropriate Aquaculture Innovation in Lumajang Regency Nurman Riyadi; Siti Asiyah; Dwiyani Sudaryanti
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.8424

Abstract

This study aims to analyze the effectiveness of fish farmer empowerment strategies implemented by the Fish Farmer Group (Pokdakan) in Lumajang Regency, with a focus on strengthening human resources (HR) and applying appropriate fish farming technology. The approach used is descriptive qualitative, with data collection techniques including interviews, participatory observation, and documentation. Informants include the Head of the Fisheries Department, fisheries extension officers, and active members of the Pokdakan. The research findings indicate that empowerment strategies through technical training, continuous mentoring, and the utilization of innovative technologies such as circular ponds, aerators, and probiotics have a positive impact on enhancing HR capacity, cost efficiency, and business productivity. The application of appropriate aquaculture techniques has also successfully promoted technical independence among farmers and strengthened the institutional framework of the group. Additionally, market access and social networks among members have expanded, indicating improved competitiveness of aquaculture businesses. In conclusion, the empowerment strategies implemented are effective and have the potential to serve as a model for other regions, although equitable access to training and financial support for all groups remains necessary. Recommendations are provided to ensure future empowerment programs are more inclusive and sustainable
Co-Authors Dwiyani Sudaryanti Heyin Krida Laksono Nurman Riyadi Tiva Rochana Vivin Naharani