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All Journal Jurnal Komunitas Bahasa Jurnal Pendidikan dan Pengabdian Masyarakat
Natalia Jesiska Purba
Universitas HKBP Nommensen Pematangsiantar
Education Languange, Linguistic, Communication & Media Other

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Sosialisasi Pemanfaatan Aplikasi Tiktok Sebagai Media Pemasaran Modren untuk Meningkatkan Volume Penjualan Pelaku Usaha Jasa Jahit Hyasinta Lusiana Turnip; Emilia Junidar Manalu; Yesa Estomihi Purba; Joy Vera Yohana Manik; Natalia Jesiska Purba; Hotmian Hasibuan; Rossa Aprilia Manurung; Nabilah Yafi Anis Sitorus; Kristin Dahlia Nesa Manullang; Imelda Sabrina Sibarani
Jurnal Pendidikan dan Pengabdian Masyarakat Vol. 9 No. 3 (2026): Agustus
Publisher : FKIP Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppm.v9i3.12667

Abstract

Microenterprises in the tailoring service sector continue to face limitations in utilizing digital media for marketing, resulting in suboptimal promotional reach and sales performance. This community service program aimed to enhance entrepreneurs' capacity to use TikTok as a digital marketing platform to expand promotional outreach and increase sales volume. The program was conducted on May 29, 2026, at Uli Kebaya Tailoring Service, Pematang Raya Market, Simalungun Regency, employing a Participatory Action Research (PAR) approach. The activities included educational sessions, demonstrations on TikTok utilization, hands-on assistance in developing promotional content, and a 28-day self-evaluation period from May 30 to June 26, 2026. The results demonstrated that the business owner successfully managed the TikTok account independently and consistently uploaded six promotional videos during the mentoring period. These videos generated a total of 27,860 views, 823 likes, 39 comments, 129 saves, and 19 shares. Throughout the evaluation period, the TikTok account achieved 97,900 total views and approximately 3,000 likes, with most audience reach originating from the For You Page (FYP) feature, indicating the effectiveness of organic content distribution. In addition to improving the participant's digital marketing competencies, the implementation of TikTok also produced an initial business impact, evidenced by the acquisition of two new customers following account activation. These findings suggest that practice-based training combined with continuous mentoring is effective in strengthening the digital marketing capabilities of micro-enterprise owners while creating opportunities for broader market expansion.
The Relationship Between Website-Based Interactive Indonesian Language Learning Media and Students’ Cultural Literacy Emilia Manalu; Natalia Jesiska Purba; Nancy Angelia Purba
Jurnal Komunitas Bahasa Vol 13 No 2 (2025): Oktober 2025
Publisher : Universitas Asahan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36294/ksrhh261

Abstract

This study aims to examine the relationship between the use of interactive website-based Indonesian language learning media and students’ cultural literacy. The research is grounded in the need for Indonesian language learning to strengthen not only linguistic competence but also cultural understanding in the digital era. A quantitative approach with a correlational design was employed. The population consisted of 150 students at Universitas HKBP Nommensen Pematangsiantar, and a sample of 100 students was selected using proportional random sampling. Data were collected through a Likert-scale questionnaire containing 20 items for interactive media use and 20 items for cultural literacy, supported by observations of students’ learning activities. Data analysis was conducted using Pearson correlation to determine the relationship between variables and simple linear regression to assess the magnitude of influence. The results indicate that the use of interactive website-based learning media is in the high category, while students’ cultural literacy is in the medium–high category. Pearson’s analysis shows a positive and significant relationship between the two variables (r = 0.635; p < 0.05). Regression analysis further reveals that interactive media contributes 40.3% to the variance in cultural literacy. These findings demonstrate that website-based interactive learning media are effective in supporting the enhancement of students’ cultural literacy in higher education.
Co-Authors Emilia Junidar Manalu Emilia Manalu Hotmian Hasibuan Hyasinta Lusiana Turnip Joy Vera Yohana Manik Kristin Dahlia Nesa Manullang Nabilah Yafi Anis Sitorus Purba, Nancy Angelia Rossa Aprilia Manurung Yesa Estomihi Purba