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All Journal ABDI KAMI: Jurnal Pengabdian Kepada Masyarakat
Misnan Misnan
Institut Bisnis dan Informatika Kosgoro 1957 Jakarta, Indonesia
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STRATEGI PENINGKATAN BRAND POSITIONING UNTUK PRODUK DAN JASA: PENYULUHAN BAGI PERKUMPULAN UMKM KOMUNITAS SUKSES BERJAMAAH INDONESIA (KSBI) DI JAKARTA SELATAN Hiswanti Hiswanti; Misnan Misnan; Alamsyah Alamsyah; Alfan Bachtiar; Iswahyu Pranawukir
ABDI KAMI: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 1 (2024): (Februari 2024)
Publisher : LPPM Institut Agama Islam (IAI) Ibrahimy Genteng Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69552/abdi_kami.v7i1.2363

Abstract

This proposal aims to provide counseling to the Indonesian Congregational Success Community MSME Association (KSBI) in South Jakarta to improve the brand positioning of their products and services. Brand positioning is a key factor in business success, especially for MSMEs who want to differentiate themselves in a competitive market. In this proposal, the service team will carry out various activities such as literature studies, counseling, training and individual consultations. Through counseling and training, the service team will provide a basic understanding of brand positioning to KSBI members. The material that will be presented includes understanding the concept of brand positioning, identifying the unique value of products and services, brand communication strategies, and the use of social media to strengthen brand positioning. Apart from that, the service team will also provide individual consultations to KSBI members so that they can receive specific input and recommendations regarding the brand positioning of their products and services. This will help MSMEs to adapt strategies that suit the characteristics of the products and services they offer. The activity schedule for this proposal includes preparation, implementation of counseling and training, as well as individual consultations. Evaluation of service activities will be carried out through participant satisfaction surveys and analysis of changes in MSME marketing strategies. The expected results of this service activity are a better understanding of brand positioning, increasing MSME skills in identifying the unique value of products and services, increasing effective marketing activities, as well as positive changes in brand positioning and consumer perceptions of the MSME products and services involved. The service team hopes that this service activity will provide significant benefits for KSBI members in improving the brand positioning of their products and services, as well as helping MSMEs strengthen their position in the market.
PELATIHAN DESAIN PACKAGING DENGAN CANVA DAN WEPIK Misnan Misnan; Agus Hitopa Sukma; Mayang Riyantie; Maria Jashinta Elisabet Hamboer; Rezzi Nanda Barizki
ABDI KAMI: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 1 (2024): (Februari 2024)
Publisher : LPPM Institut Agama Islam (IAI) Ibrahimy Genteng Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69552/abdi_kami.v7i1.2364

Abstract

This community service has the aim of practical and interactive design training regarding packaging design using Canva and Wepik and a form of providing counseling to help the MSME group of the Indonesian Congregational Success Community (KSBI) in South Jakarta in developing packaging design skills and improving the quality and visual appeal of products resulting from. In this activity there are 5 (five) stages, namely training and counseling through: 1) Introduction to packaging design, 2) Introduction to Canva and Wepik, 3) Practice packaging design with Canva and Wepik. The implementation methods: 1) counseling and presentation regarding the importance of attractive and effective packaging design, 2) practical demonstration using the Canva and Wepik platforms to design packaging, 3) interactive training session, where participants can try directly to create their own packaging design, 4) discussion and questions and answers to clarify packaging design concepts and techniques. The results obtained through this community service consist of: a) training participants have a good understanding of the importance of attractive and effective packaging design, b) participants are able to use Canva and Wepik to create professional packaging designs, c) MSMEs are members of KSBI Jakarta The South can implement packaging designs that are tailored to their products, d) increase the competitiveness and marketing of KSBI member MSME products through attractive packaging designs.
TERAPAN ETOS KAIZEN DALAM “MENINGKATKAN KELAS” BISNIS KULINER BERKEARIFAN LOKAL Iswahyu Pranawukir; Misnan Misnan; Agus Hitopa Sukma
ABDI KAMI: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 2 (2024): (Oktober 2024)
Publisher : LPPM Institut Agama Islam (IAI) Ibrahimy Genteng Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69552/abdi_kami.v7i2.2709

Abstract

This community service activity aims to provide counseling to the UMKM Association of Komunitas Sukses Berjamaah Indonesia (KSBI) in South Jakarta regarding the application of the Kaizen ethos in improving the quality and success of their culinary business based on local wisdom. This counseling aims to provide an understanding of the concept of Kaizen ethos and encourage KSBI members to apply it in their culinary business. In this activity, an interactive approach method was used through discussions and case studies to understand the potential for improving local wisdom-based culinary businesses. The participants were invited to identify problems, challenges, and opportunities in their culinary business, as well as to utilize local wisdom as an added value in the business. Key Kaizen principles, such as elimination of waste, quality improvement, employee engagement, and continuous improvement cycle, were explained and applied in the context of KSBI's culinary business. Through the delivery of implementation strategies and successful case examples, participants were given practical guidance to apply the Kaizen ethos in their culinary business. In addition, Q&A and discussion sessions provided an opportunity for KSBI members to share their experiences and obtain solutions to the questions and problems they faced. The results of this activity had a positive impact on the members of the UMKM Community Sukses Berjamaah Indonesia (KSBI) in South Jakarta, focusing on continuous improvement and utilization of local potential, the participants managed to improve their operational efficiency and the quality of their culinary products. Awareness of the importance of innovation and adaptation to market changes has also increased, thus opening up opportunities to expand markets and strengthen the competitiveness of local wisdom-based culinary businesses through the application of the Kaizen ethos.
PELATIHAN PRODUKSI MEDIA ONLINE UNTUK MENINGKATKAN KAPASITAS SISWA SMK 3 PERGURUAN CIKINI Alamsyah Alamsyah; Agus Hitopa Sukma; Misnan Misnan; Alfan Bachtiar; Iswahyu Pranawukir; Fikry Suandi
ABDI KAMI: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 2 (2024): (Oktober 2024)
Publisher : LPPM Institut Agama Islam (IAI) Ibrahimy Genteng Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69552/abdi_kami.v7i2.2734

Abstract

This Community Service Program aims to improve the skills of SMK 3 Cikini College students in online media production. The implementation method includes technical training ranging from pre-production to post-production of digital content. The results of the activity showed an improvement in students' skills in producing quality online media content, with a sustainability impact in supporting students' abilities in the digital era.
Pengembangan Strategi Komunikasi Simbolik untuk Branding Pengamen Misnan Misnan; Alfan Bachtiar; Rezzi Nanda Barizki; Nur Desilawati; Erita Riski Putri
ABDI KAMI: Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 1 (2025): February 2025
Publisher : LPPM Institut Agama Islam (IAI) Ibrahimy Genteng Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69552/abdi_kami.v8i1.2991

Abstract

Buskers in Lenteng Agung, South Jakarta, often face negative stigma from society, which perceives their activities as disturbing. The lack of effective communication strategies makes it difficult for them to build a more positive and professional image. To address this issue, this community engagement program aims to develop symbolic communication strategies to strengthen the branding of street musicians. The method employed in this program includes an initial survey to identify the musicians’ needs, followed by a two-day workshop covering theoretical and practical training in symbolic communication, visual identity development, and social media promotion strategies. After the workshop, participants receive individual consultation sessions to design a suitable branding strategy, which they implement daily. Monitoring and evaluation are conducted over one month to assess the effectiveness of the training. The program results indicate a significant improvement in the musicians' understanding and skills related to symbolic communication strategies and branding. Post-test results show a 90% increase in understanding of symbolic communication concepts, a 70% improvement in social media utilization for promotion, and an 80% enhancement in visual identity application. Additionally, participants’ confidence in building a more professional image increased by 80%. These findings suggest that the training successfully enhanced the symbolic communication skills of street musicians, transforming their negative stigma from being perceived as "disturbances" to being recognized as "entertainers."
Co-Authors Agus Hitopa Sukma Alamsyah Alamsyah Alfan Bachtiar Alfan Bachtiar Erita Riski Putri Fikry Suandi Hiswanti Hiswanti Iswahyu Pranawukir Maria Jashinta Elisabet Hamboer Mayang Riyantie Nur Desilawati Rezzi Nanda Barizki