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All Journal TECHNOBIZ : International Journal of Business
Mira Apriliana Sari
Universitas Lampung
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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BALANCE SCORECARD IN COMPETITIVE STRATEGY Aryan Danil Mirza. BR; Mira Apriliana Sari
TECHNOBIZ : International Journal of Business Vol. 8 No. 1 (2025): April 2025
Publisher : TECHNOBIZ : International Journal of Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/technobiz.v8i1.166

Abstract

The purpose of this study is to explain how the implementation of the Balanced Scorecard can be used to improve business strategy, especially in companies implementing competitive strategies. The world of business and government have both adopted the BSC as a tool for measuring performance, but its implementation is not without challenges. One of these challenges is determining which perspective to highlight when building the relationship between performance and strategy. This study is qualitative and takes a literature-based approach. This study shows that competitive strategies take a slightly different approach by using the BSC model, and this is reflected in strategy formulation.
Co-Authors Aryan Danil Mirza. BR