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All Journal Pena Justisia: Media Komunikasi dan Kajian Hukum
Sri Yulianto Fajar Pradapa
Stikubank University Semarang
Law, Crime, Criminology & Criminal Justice

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Sales Blitz Marketing Communication Strategy in Increasing Revenue at Horison Hotel Pekalongan Aletta Dewi Maria; Chrisostomus Susmono Widagdo; Sri Yulianto Fajar Pradapa; Ali Maskur
Pena Justisia: Media Komunikasi dan Kajian Hukum Vol. 23 No. 2 (2024): Pena Justisia
Publisher : Faculty of Law, Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/pj.v23i2.6440

Abstract

The company's marketing efforts influence sales growth in the hotel service lodging industry in addition to the caliber of the products. For instance, the company should implement an appropriate marketing plan because of the intense competition. The sales blitz is a key component of the marketing plan to boost Hotel Horison Pekalongan's revenue. The sales blitz team needs to be improved once more due to the volume of new competitors. This thesis aims to explain the Blitz sales marketing communication technique used to boost revenue at the Horison Hotel Pekalongan. Also, describe the challenges and how to conduct a successful sales campaign. It is anticipated that sales will rise due to the sales blitz events. The author interviewed people in the marketing industry, specifically sales executives and managers.
Co-Authors Aletta Dewi Maria Ali Maskur Chrisostomus Susmono Widagdo