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All Journal Jurnal Ilmiah Multidisiplin (JUKIM)
Elsa Niarawati
Faculty of Economics and Business, Budi Luhur University
Computer Science & IT Economics, Econometrics & Finance Social Sciences

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The Influence Of Service Quality, Price And Promotion On Purchasing Decision In Go Ride (Gojek) Service Elsa Niarawati; Kartini Istikomah; Deden Kurniawan; Yuphi Handoko Suparmoko
Jurnal Ilmiah Multidisiplin Vol. 4 No. 5 (2025): September: Jurnal Ilmiah Multidisiplin
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jukim.v4i5.2283

Abstract

This research aims to analyze the influence of Service Quality (X1), Price (X2) and Promotion (X3) on Purchasing Decision (Y) of Go Ride customers in South Jakarta. Furthermore, instrument used research is questionnaire, then processed through SPSS 22.0 with several test conducted namely, data quality test, classical assumption test, multiple regression analysis and hypothesis testing. Meanwhile, the amounts of participations in this study were 120 respondents using purposive sampling method with population the customer of Go Ride that are living in South Jakarta. Conclusion is obtained through T-test that indicate Service Quality have significant influence on Purchasing Decision as partially. Price have significant influence on Purchasing Decision as partially. Promotion have significant influence on Purchasing Decision as partially.
Co-Authors Deden Kurniawan Kartini Istikomah Yuphi Handoko Suparmoko