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All Journal Jurnal Sosial Humaniora dan Pendidikan (JUSHPEN) Jurnal Ilmiah Multidisiplin (JUKIM)
Wati Purnama Sari
Gunadarma University
Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

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Commodification of Human Body and Consciousness in Black Mirror Season 7, Episode 1, Common People Wati Purnama Sari
Jurnal Sosial Humaniora dan Pendidikan Vol. 4 No. 3 (2025): Desember : Jurnal Sosial Humaniora dan Pendidikan
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jushpen.v4i3.2414

Abstract

This research analyzed Black Mirror season 7 series, episode 1 entitled Common People, using Vincent Mosco’s concept of commodification. A qualitative method is used in this research. There are 44 data found. The data were coded into three categories: audience commodification (21 data), content commodification (18 data), and labour commodification (5 data). The findings indicated that audience commodification was the most dominant form. The data showed that both the body and consciousness of the user are absorbed into commercial systems. The user’s body is turned into a source of energy and a channel for advertisement, while the user’s consciousness offered for advertising and something controlled through subscriptions. The company intended to turn the audience into a commodity. Therefore, Black Mirror season 7 series, episode 1 entitled Common People delivers a strong critique of the growing commercialization of human body and consciousness in the technological development.
Code-Switching and Code-Mixing Typologies and Functions in Negotiating Third-Space Hybridity in No Na’s “Rollerblade” Wati Purnama Sari
Jurnal Ilmiah Multidisiplin Vol. 5 No. 04 (2026): Juli: Jurnal Ilmiah Multidisiplin
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jukim.v5i04.3033

Abstract

In the era of globalization, language functions not only as a means of communication but also as a medium for negotiating identity and representing culture. This study examines the relationship between language use and cultural identity in No Na’s bilingual song “Rollerblade.” It aims to identify the types and communicative functions of code-switching based on Hoffmann’s framework, the types of code-mixing based on Muysken’s framework, and the ways in which these linguistic choices construct a cultural Third Space through Homi K. Bhabha’s postcolonial theory. This study employed a qualitative descriptive method. The data consisted of selected lyrical expressions containing Indonesian and English linguistic elements. The data were collected through purposive sampling and analyzed by classifying the forms of code-switching and code-mixing, identifying their communicative functions, and interpreting their relationship with Third Space dynamics. The findings reveal inter-sentential, intra-sentential, and tag code-switching, as well as insertion and congruent lexicalization in code-mixing. These linguistic strategies function to express group identity, provide interjections, clarify intentions, discuss particular topics, and emphasize statements. Their interaction reflects cultural mimicry, ambivalence, and subaltern agency. The findings indicate that No Na does not merely imitate Western popular culture but actively negotiates local and global identities by normalizing Indonesian cultural expressions within a global musical context. Thus, “Rollerblade” demonstrates how young people can participate in global culture while maintaining and reconstructing their local cultural identity.
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