Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Multidisiplin (JUKIM)
Daffa Fauzan Nugroho
Sahid University Surakarta
Computer Science & IT Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analysis Of Consumer Loyalty Improvement Strategy Through Customer Experience And Customer Satisfaction As A Competitive Advantage For Saff & Co Perfume Anggit Dyah Kusumastuti; Daffa Fauzan Nugroho; Febrianto Saputra; Meitri Wulandari Djaya Negara; Akbar Zukhruf Maytatu
Jurnal Ilmiah Multidisiplin Vol. 4 No. 6 (2025): November: Jurnal Ilmiah Multidisiplin
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jukim.v4i6.2391

Abstract

This study analyzes strategies to strengthen the market position of a brand, namely Saff & Co. perfume. The urgency of this research is because the increasingly competitive perfume industry demands a deep understanding of the determinants of customer loyalty. Analysis of customer experience and customer satisfaction is crucial because both not only have a direct impact on loyalty, but also play a role as a strategic asset in creating a sustainable competitive advantage for Saff & Co. Perfume. The purpose of this study is to analyze strategies to increase consumer loyalty by examining the influence of customer experience on customer satisfaction, as well as the role of satisfaction in building loyalty, in order to formulate a competitive advantage. This research method uses a literature study method (qualitative) with content analysis techniques.
The Relationship Between Organizational Ethics And Workplace Inclusion On Employee Commitment Risma Indriyani; Arya Budi Sutopo; Rina Yuliastuti; Agas Adli; Istifah Mahayuwati; Daffa Fauzan Nugroho
Jurnal Ilmiah Multidisiplin Vol. 5 No. 01 (2026): Januari: Jurnal Ilmiah Multidisiplin
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jukim.v5i01.2550

Abstract

This study aims to examine the relationship between organizational ethics and workplace inclusion on employee commitment. Strong organizational ethics reflect the values of fairness, integrity, and moral responsibility that are consistently implemented in the workplace, while workplace inclusion emphasizes recognition, acceptance, and equal opportunities for all employees without discrimination. Employee commitment is a crucial factor influencing performance, loyalty, and organizational sustainability. This study employs a quantitative approach using a survey method involving employees from various organizational sectors. The data were analyzed using regression analysis to test the effects of organizational ethics and workplace inclusion on employee commitment. The results indicate that organizational ethics and workplace inclusion have a positive and significant relationship with employee commitment. These findings suggest that organizations that uphold ethical principles and implement inclusive practices tend to achieve higher levels of employee commitment. Therefore, strengthening organizational ethics and workplace inclusion is an essential strategy to enhance employee commitment and organizational sustainability.
Co-Authors Agas Adli Akbar Zukhruf Maytatu Anggit Dyah Kusumastuti Arya Budi Sutopo Febrianto Saputra Istifah Mahayuwati Meitri Wulandari Djaya Negara Rina Yuliastuti Risma Indriyani