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All Journal Jurnal Sosial Humaniora dan Pendidikan (JUSHPEN) Seminar Nasional Pariwisata dan Kewirausahaan (SNPK)
Lilik Murdiyanto
Universitas Sahid
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Estetika Keberlanjutan: Analisis Semiotika pada Konten "Zero Waste Life" di Kanal YouTube NHK World-Japan Lilik Murdiyanto
Jurnal Sosial Humaniora dan Pendidikan Vol. 4 No. 3 (2025): Desember : Jurnal Sosial Humaniora dan Pendidikan
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jushpen.v4i3.2435

Abstract

The global ecological crisis is often narrated through the rhetoric of disaster and fear for audiences. This often appears through various media consumed by the public. On the other hand, digital media offers an alternative space in the context of environmental communication based on aesthetics and lifestyle. This study aims to analyze the construction of the meaning of sustainability in the video series "Zero Waste Life" produced by NHK World-Japan. This study uses a qualitative approach. The analysis technique in this study uses Charles Sanders Peirce's semiotics. The results of this study found that various visual and narrative signs operate in a triadic logic. These signs change the ontological status of "waste" to "aesthetic resources" that can be utilized to reduce plastic waste. In addition, NHK World-Japan also narrates efforts to reduce plastic waste at the family level. This environmental narrative about reducing plastic waste is demonstrated through Japanese cultural philosophies, such as Mottainai (regret for waste), Wabi-Sabi (appreciation of imperfection), and Satoyama (harmony of the landscape) as rhetorical arguments in visual form. The video “Zero Waste life” triggers the emergence of an ethic of care to encourage audience awareness towards sustainable behavioral practices.
PENGARUH TERPAAN INFORMASI KASUS PELECEHAN SEKSUAL TAEIL EKS NCT DI MEDIA SOSIAL TWITTER TERHADAP PERUBAHAN SIKAP FOLLOWERS Cornelia Carissa Sumual; Lilik Murdiyanto
Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) Vol. 4 (2025): APRIL
Publisher : Sahid University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/snpk.vol4.2025.316

Abstract

Penelitian ini bertujuan untuk menguji pengaruh terpaan informasi kasus pelecehan seksual yang melibatkan Taeil eks NCT di media sosial Twitter terhadap perubahan sikap followers akun @yeongijalhae. Menggunakan teori Stimulus-Organisme-Respon (S-O-R), penelitian ini mengkaji bagaimana terpaan informasi (stimulus) di media sosial memengaruhi pola pikir dan perilaku pengguna (organisme) hingga menghasilkan respon tertentu. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 100 responden dari total 20,1k followers, yang dipilih secara random sampling. Data diperoleh melalui kuesioner online dan dianalisis dengan uji statistik deskriptif dan inferensial. Hasil penelitian menunjukkan adanya pengaruh signifikan antara terpaan informasi kasus Taeil dengan perubahan sikap followers, dibuktikan dengan nilai t hitung = 9,132 > t tabel 1,984, sehingga H1 diterima. Terdapat hubungan sebesar 46,0% antara variabel terpaan informasi dengan perubahan sikap, sisanya 54,0% dipengaruhi oleh faktor lain. Frekuensi dan durasi terpaan berhubungan positif dengan tingkat perhatian dan reaksi emosional followers. Respon kognitif, afektif, dan konatif menunjukkan adanya perubahan sikap, mulai dari pemahaman yang lebih kritis hingga tindakan nyata. Penelitian ini menegaskan peran signifikan media sosial dalam membentuk opini publik dan memengaruhi sikap individu terhadap suatu isu.
Co-Authors Cornelia Carissa Sumual