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All Journal International Journal Multidisciplinary Science
Rr. Ayu Metarini
Pamulang University
Humanities Education Social Sciences

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THE INFLUENCE OF SERVICE QUALITY AND PROMOTIONS ON PURCHASING DECISIONS AT GRAND BOWLING SERPONG BRANCH Ahyani Ahyani; Suharni Rahayu; Hafis Laksmana Nuraldy; Rr. Ayu Metarini
International Journal Multidisciplinary Science Vol. 3 No. 2 (2024): June: International Journal Multidiciplinary
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijml.v3i2.1296

Abstract

This research explores the impact of service quality and promotions on consumer purchasing decisions at Grand Bowling, both partially and simultaneously. The research method used is a quantitative associative approach. The sample was selected using a saturated sampling method using the Slovin formula, which resulted in a sample of 99 respondents. The data collection tool used was a questionnaire, while data analysis was carried out through simple and multiple regression analysis. The research results show that service quality and promotions positively and significantly influence purchasing decisions. This is proven through a multiple linear regression model, which produces the equation Y = 4.488 + 0.535X1 + 0.757X2. Overall, service quality and promotion simultaneously have a positive and significant effect on purchasing decisions, as shown by the results of the F test with a significance of 0.000 < 0.050. These findings confirm that the quality of service and promotions influences consumer purchasing decisions at Grand Bowling.
THE INFLUENCE OF INCENTIVES AND WORK MATERIALS ON EMPLOYEE PERFORMANCE AT THE COOPERATIVE, SMALL AND MEDIUM ENTERPRISES OFFICE OF SOUTH TANGERANG CITY Liawati Liawati; Rr. Ayu Metarini
International Journal Multidisciplinary Science Vol. 4 No. 1 (2025): February: International Journal Multidisciplinary Science
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijml.v4i1.1938

Abstract

This study examines the influence of incentives and workload on employee performance at the Cooperative, Small, and Medium Enterprises Office of South Tangerang City. Using a quantitative approach, data were collected through questionnaires from 68 employees and analyzed using statistical methods. The findings indicate that incentives have a significant positive effect on employee performance, as fair compensation enhances motivation and productivity. Similarly, workload significantly influences employee performance, where excessive workloads lead to stress and reduced efficiency. The study also confirms that incentives and workload together have a strong impact on performance, highlighting the need for a balanced human resource strategy. Organizations must ensure fair incentives and manageable workloads to maintain high employee performance. These findings contribute to workforce management strategies in the public sector, emphasizing the importance of aligning compensation policies with employee well-being and efficiency.
Co-Authors Ahyani Ahyani Hafis Laksmana Nuraldy Liawati Liawati Suharni Rahayu