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All Journal Jurnal Konseling dan Pendidikan Multidiciplinary Output Research for Actual and International Issue (Morfai Journal)
Asmara Juana Suhardi
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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THE TRANSFORMATION OF LOCAL VALUES AND CULTURE IN FACING GLOBALIZATION IN INDONESIA’S MULTICULTURAL SOCIETY Asmara Juana Suhardi
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 5 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i5.3246

Abstract

Indonesia, with its vast cultural diversity and rich local traditions, faces significant challenges in maintaining its identity amid the forces of globalization. This study explores the transformation of local values and cultural practices as Indonesia’s multicultural society interacts with global influences. Through qualitative research, including interviews and ethnographic observations, the study examines how globalization impacts local customs, languages, religious practices, and social norms across different ethnic groups in Indonesia. The findings reveal a complex dynamic where globalization both threatens the preservation of traditional values and simultaneously facilitates their evolution. Local communities are adopting global trends while reinterpreting them through a lens of their cultural heritage. Furthermore, globalization has led to the blending of traditional and modern cultural expressions, fostering a hybrid identity. The study also highlights the role of media, education, and migration in accelerating this transformation. This research provides valuable insights into how multicultural societies like Indonesia negotiate the delicate balance between cultural preservation and global integration, contributing to the broader discourse on globalization's impact on local cultures.
Crisis communication management strategies: a comparative analysis of corporate responses in global emergencies Asmara Juana Suhardi
Jurnal Konseling dan Pendidikan Vol. 13 No. 3 (2025): JKP
Publisher : Indonesian Institute for Counseling, Education and Therapy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/1168500

Abstract

This study aims to analyze the crisis communication strategies implemented by companies in various industry sectors during global emergency situations. This study conducts a comparative analysis of corporate crisis communication responses in various industry sectors and geographical regions to identify the most effective strategies in dealing with global crises, such as the COVID-19 pandemic, natural disasters, and economic crises. This study uses a mixed methods approach, which involves qualitative and quantitative analysis. The qualitative approach was conducted through in-depth case studies of five multinational companies in the energy, technology, and healthcare sectors, selected based on the significance of their crisis responses. Data was collected through semi-structured interviews with corporate communications managers and content analysis of media statements as well as social media. Quantitative analysis was carried out using a survey involving 200 respondents to measure public perception of the effectiveness of crisis communication. The data was analyzed using a comparative approach to identify key patterns in the communication strategies implemented by the company. The results of the study show that companies that implement a transparent, consistent, and empathetic-centered communication strategy are more successful in maintaining the public image and gaining customer trust. The comparative analysis also revealed significant differences in crisis response by industry sector and geographic region. Companies in the technology sector, for example, rely more on social media to maintain fast and interactive communication, while companies in the energy sector tend to use formal press statements to handle crises. This research emphasizes the importance of flexibility and adaptability in crisis communication strategies, as well as the need to consider the context of the industry and geographic region when designing a crisis response. The results of this study are expected to provide guidance for companies in improving their crisis communication readiness, especially in facing future global crises.
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