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All Journal Jurnal Ilmiah Manajemen Kesatuan Multidiciplinary Output Research for Actual and International Issue (Morfai Journal)
Feryanto
IPB University
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MICRO SMALL ENTERPRISES (SMEs) DEVELOPMENT STRATEGY FOR CREATIVE INDUSTRIES IN TASIKMALAYA CITY Rossana Tiarasari; Ma’mun Sarma; Feryanto
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i6.3371

Abstract

Tasikmalaya City is one of the cities with a rapidly growing number of micro and small creative industry businesses in West Java Province. However, growth in micro and small industrial enterprises does not guarantee progress for the city because there are still several inhibiting factors to the progress of the sector industry, such as low-quality human and managerial resources, difficulty in accessing capital, and competition with similar businesses, which affect the competitiveness of production. The data used in this study include primary and secondary data with analysis using descriptive analysis methods, IFE, EFE, and IE matrices, SWOT analysis, and QSPM analysis. Based on the results of the IFE analysis (2.74) and EFE (2.88), the development strategy for micro and small businesses in the creative industry is in quadrant V. Namely, the strategy needed is to maintain business stability, strengthen competitiveness, and increase efficiency. The SWOT analysis produces three main strategies, namely product and market diversification, the establishment of workshops or studios that are tourist destinations, and incentive and incubation programs. The best strategy based on QSPM is product and market diversification, with the highest TAS value (6.22).
Identification and Priority Analysis of Leading Non-Extractive Economic Potentials in Bontang City Yogi Octavian Murdiono Putra; A. Faroby Falatehan; Feryanto
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 2 (2026): JIMKES Edisi March 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i2.5326

Abstract

Bontang City’s economy is dominated by non-renewable extractive industries, which contribute over 70% of regional GDP and create structural vulnerability and fiscal dependence on revenue-sharing funds. This study aims to identify alternative leading potentials and determine development priorities beyond extractive sectors to support sustainable, renewable-based economic resilience. The novelty lies in integrating sectoral analysis using Location Quotient (LQ) with product-level prioritization through the Rank Order Centroid (ROC) method, supported by regional industrial planning documents. A mixed-methods approach is applied, using secondary data on GRDP at constant prices (2015–2024) and industrial plans, combined with primary data from questionnaires administered to 41 triple helix stakeholders. The findings indicate that the Manufacturing Industry (LQ 2.193) and Corporate Services (LQ 1.492) are the leading sectors based on the LQ analysis. Within the manufacturing industry, eleven alternative superior potentials based on renewable resources have been identified, and based on the ROC analysis, processed fishery and marine products (preference value: 136.871) emerged as a top development priority. These findings provide an evidence-based framework for reducing dependence on the extractive sector and strengthening sustainable regional economic resilience.
Co-Authors A. Faroby Falatehan Ma’mun Sarma Rossana Tiarasari Yogi Octavian Murdiono Putra