Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal)
Daryono
Universitas Pakuan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
THE INFLUENCE OF SOCIODEMOGRAPHIC CHARACTERISTICS ON REPEAT VISIT INTEREST IN DENTAL TREATMENT AT SPECIALIST DENTAL CLINICS IN THE SPECIAL REGION OF JAKARTA Daryono; Wirawan Dony Dahana; Yuary Farradia
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 4 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i4.3870

Abstract

This study is a survey study on dental patients at a dental clinic in the Special Region of Jakarta. The purpose of this study is to determine the effect of sociodemographic characteristics (gender, age, education level, income and travel distance) on the intention to revisit. The number of respondents taken in this study was 375 respondents. The purposive sampling method was used in determining the respondents. Data analysis used validity and reliability tests, classical assumption tests, t tests, f tests and Regression Analysis tests. Based on the results of the study and data analysis using SPSS, it shows that: (1) Gender does not affect the intention to revisit, (2) Age has a negative effect on the intention to revisit, (3) Education level has a negative effect on the intention to revisit, (4) Income has a positive effect on the intention to revisit, (5) Travel distance does not affect the intention to revisit.
DENTAL SERVICES MARKETING IN PRACTICES Daryono; Wirawan Dony Dahana; Yuary Farradia
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 3 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i3.4057

Abstract

Introduction: The rapid development and change in the digital world has had a big impact on the world of dentistry. Digital marketing is very good in the process of doing marketing management that can be applied to the intention of visiting dental care to dental clinics. Objective: To find out the digital marketing strategy in daily dental services. Method: The method of searching for articles on digital marketing strategies for dental services in dental clinics in electronic databases is Semantic Scholar. The total initial search results in the database totaled 1000 articles using the keyword "Dental Services Marketing". Furthermore, the inclusion and exclusion criteria were determined and adjusted to the population analysis, concept and context. Result: A total of 1000 articles were identified and screened and duplications were removed, resulting in 10 articles that met the inclusion criteria. Conclusion: Digital marketing strategy in dentistry is an approach used to promote services and increase patient trust through digital platforms. Some of the strategies applied are content seeding, influencer marketing, social media, website, google maps optimization, hiring a digital marketing agency and education. In the application of digital intelligence (business intelligence) in strategic management for dentistry and dental clinics that can be useful such as Digital Strategic Management, Telehealth Services, Data analytics for treatment plans, Utilizing Digital Information, Automating Administrative Duties, Utilizing Digital Imaging and Diagnostic Technologies, Feedback Mechanisms and improving and promoting patients about oral health both treatment and prevention.
Co-Authors Wirawan Dony Dahana Wirawan Dony Dahana Yuary Farradia