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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal)
Retno Widowati
https://orcid.org/0000-0002-0706-7289
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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THE BIBLIOMETRIC ANALYSIS OF SERVICE RECOVERY RESEARCH BASED ON SCOPUS DATA: NETWORK MAPPING AND TOPIC TRENDS USING VOSVIEWER Riyan Falah Al Wahid; Retno Widowati
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 4 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i4.4318

Abstract

This research employed a bibliometric analysis of 170 Scopus-indexed articles from 2020 to 2025 period to map the intellectual landscape and current trends in service recovery research. The analysis revealed that publication trends peaked in 2022, followed by consolidation and deepening of themes in subsequent years. Business, management, and accounting fields dominate (50%), with the United States and China being the main contributors. Keyword network mapping identifies a significant shift in research focus from traditional concepts toward digital technology integration, with artificial intelligence, chatbot, and social media emerging as the most relevant and interconnected topics. This research key findings highlighted the identification of brand-related dimensions (brand trust, brand equity) as increasingly crucial but still fragmented thematic clusters in the literature. Additionally, potential areas for future research were mapped, particularly in underexplored domains such as Generative AI and specific industry contexts. This study, hopefully, complements previous bibliometric research limitations by presenting a more up-to-date temporal scope and a sharper analytical focus on digital and brand contexts
Co-Authors Riyan Falah Al Wahid