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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal)
Jenny Aufa Salsha Belia Putri
Universitas Muhammadiyah Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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Eco-Innovation, Learning Orientation and Cost Precision: A Strategic Approach to Sustainable Product Design Dyah Ekaari Sekar Jatiningsih; Jenny Aufa Salsha Belia Putri
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v6i1.4683

Abstract

This study explores the impact of cost information precision, learning orientation, and performance-prove orientation on sustainable product design in the context of ecological innovation and cost efficiency. The method applied in this study is a laboratory experiment with a 2x2x2 factorial design, involving 117 accounting students as participants. The results of the ANOVA test show that each independent variable does not have a significant main effect. However, interestingly, the interaction between cost information precision and performance-prove orientation proved to be significant, indicating that precise cost information is more effective in encouraging sustainable product design when accompanied by motivation to prove performance. These findings confirm that sustainable product design does not only depend on technical factors, but also requires support from cognitive and motivational aspects. This study provides theoretical contributions and practical implications for eco-innovation strategies in facing competition in the industry
Co-Authors DYAH EKAARI SEKAR JATININGSIH