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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal)
V. Rudy Handoko
Universitas 17 Agustus 1945, Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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SYMBOLS, CHARISMA, AND RELIGIOUS AUTHORITY: POLITICAL COMMUNICATION STRATEGY OF ULAMA IN REGIONAL ELECTIONS Din Fahmi Kamil; V. Rudy Handoko; Endang Indartuti
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 2 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v6i2.4919

Abstract

Moral support and political communication at the local level have a significant impact on the victory of regional head candidates in Tapal Kuda. This study aims to analyze the role of religious scholars in local political communication, the strategies used, and their impact on the results of the regional head elections. This study uses a qualitative approach with a case study method in two regions with strong religious cultures: Probolinggo, Bondowoso, Jember, and Situbondo Regencies. The results found Moral Endorsement, where religious scholars provide explicit support to certain candidates, often by linking the candidate's character to religious values. The dissemination of political messages through religious sermons, mass mobilization, religious scholars mobilizing their support base to attend campaigns and using religious networks to strengthen political support.
Co-Authors Din Fahmi Kamil Endang Indartuti