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All Journal Journal of Management and Entrepreneurship Research JUSIFOR : Jurnal Sistem Informasi dan Informatika Dharma Nusantara: Jurnal Ilmiah Pemberdayaan dan Pengabdian kepada Masyarakat
Yekti Asmoro Kanthi
Universitas Bhinneka Nusantara, Indonesia
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Library & Information Science Social Sciences Other

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Implementasi Sistem Informasi Penjualan dan Pemesanan Jasa Mekanik Mobil pada UMKM Toko Naga Mas untuk Meningkatkan Efisiensi Layanan Laila Isyiriyah; Yekti Asmoro Kanthi; Adnan Zulkarnain; Daniel Rudiaman Sijabat; Muhammad Djaja Suparman
Dharma Nusantara: Jurnal Ilmiah Pemberdayaan dan Pengabdian kepada Masyarakat Vol. 3 No. 2 (2025): Dharma Nusantara: Jurnal Ilmiah Pemberdayaan dan Pengabdian kepada Masyarakat
Publisher : LPPM Universitas Bhinneka Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/dharma.v3i2.2141

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peranan penting dalam perekonomian nasional, terutama dalam menciptakan lapangan kerja dan meningkatkan kesejahteraan masyarakat. Namun, banyak UMKM yang masih menghadapi kendala dalam efisiensi operasional akibat sistem pencatatan dan pelayanan yang masih manual. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan efisiensi layanan dan produktivitas melalui implementasi sistem informasi penjualan dan pemesanan jasa mekanik mobil berbasis Android pada UMKM Toko Naga Mas di Kabupaten Tangerang. Kegiatan dilakukan melalui tahap implementasi sistem, pelatihan penggunaan, dan evaluasi hasil melalui survei kepada pemilik, karyawan, dan pelanggan. Hasil pengabdian menunjukkan bahwa penerapan sistem informasi berhasil meningkatkan akurasi pencatatan hingga 95%, serta meningkatkan kepuasan pelanggan sebesar 87%. Selain itu, sistem membantu pemilik usaha dalam memantau transaksi dan stok barang secara real-time, sehingga mengurangi kesalahan pencatatan dan meningkatkan pendapatan usaha hingga 20%. Dari aspek sosial dan budaya kerja, penerapan sistem ini menumbuhkan literasi digital, kedisiplinan, dan interaksi digital antara pelanggan dan penyedia jasa. Secara keseluruhan, kegiatan ini membuktikan bahwa digitalisasi layanan melalui sistem informasi terintegrasi mampu meningkatkan efisiensi, profesionalitas, dan daya saing UMKM di bidang jasa otomotif.
Mengukur Niat Penggunaan Aplikasi Digital Korlantas dengan Model UTAUT Dedy Ari Purnomo; Theofilus Alexander Rumkeny; Yekti Asmoro Kanthi
JUSIFOR : Jurnal Sistem Informasi dan Informatika Vol 5 No 1 (2026): JUSIFOR - Juni 2026
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70609/jusifor.v5i1.8967

Abstract

This study aims to analyze the factors influencing the intention to use and usage behavior of the Digital Korlantas Polri application by employing the Unified Theory of Acceptance and Use of Technology (UTAUT) approach. A quantitative method with explanatory research was applied, involving 100 respondents who were users of the Digital Korlantas application selected through purposive sampling. The research instrument consisted of questionnaires that had been tested for validity and reliability. Path analysis was used to examine the relationships among variables. The findings indicate that Performance Expectancy, Social Influence, and Facilitating Conditions significantly influence Behavioral Intention, while Effort Expectancy has no significant effect. Furthermore, Facilitating Conditions and Behavioral Intention significantly affect Use Behavior. These results suggest that perceived usefulness, social support, availability of supporting facilities, and accessibility play important roles in increasing users’ intentions and actual usage of the Digital Korlantas Polri application. This study is expected to provide valuable insights for developers and relevant stakeholders in improving the quality and effectiveness of digital public service applications.
Digital Marketing’s Impact on MSME Performance: Median Influence of Digital Literacy and Brand Awareness Yekti Asmoro Kanthi; Bagus Kristomoyo Kristanto; Roby Firnando Yusuf
Journal of Management and Entrepreneurship Research Vol. 7 No. 2 (2026)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2026.6.07.2-97

Abstract

Objective: This study analyzes the influence of digital marketing on digital literacy, brand awareness, and the performance of MSMEs in Malang City, while investigating the mediating roles of literacy and awareness. Research Design & Methods: A quantitative research design was employed using survey data collected from 392 MSME actors selected through purposive sampling. Structural Equation Modeling (SEM) was applied to examine the direct and indirect relationships among digital marketing, digital literacy, brand awareness, and MSME performance. Findings: The results reveal that digital marketing has a significant positive effect on digital literacy and brand awareness. Additionally, both digital literacy and brand awareness significantly enhance MSME performance. However, digital marketing does not directly influence performance; its effect becomes significant only through the mediating mechanisms of digital literacy and brand awareness. Implications & Recommendations: The findings highlight that the impact of digital marketing is entirely contingent upon the readiness of MSME actors and their market positioning. Theoretically, this reinforces the importance of integrating digital competencies into strategic marketing frameworks. Socially, the results advocate for community-based digital mentoring to bridge the economic divide. Practically, targeted support from policymakers (local government) is crucial for enhancing digital skills and brand-strengthening capabilities to ensure long-term MSME sustainability. Contribution & Value Added: This study provides empirical evidence on the role of digital marketing in enhancing digital literacy and brand awareness as key mechanisms that drive MSME performance, while offering practical insights for practitioners and policymakers to strengthen digitally based business strategies.
Co-Authors Adnan Zulkarnain Bagus Kristomoyo Kristanto Daniel Rudiaman Sijabat Dedy Ari Purnomo Laila Isyiriyah Muhammad Djaja Suparman Roby Firnando Yusuf Theofilus Alexander Rumkeny