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All Journal Makapande: Jurnal Pengabdian Kepada Masyarakat
Sri Dewi
Universitas Madako Tolitoli
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

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PENINGKATAN UMKM BERBASIS E-COMMERCE DI DESA MIMBALA DAMPAL SELATAN Putri Ani; Sri Dewi; Maskur Maskur
Makapande Mengabdi: Jurnal Ilmiah Pengabdian Kepada Masyarakat Vol 1 No 2 (2025): Juni
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Madako Tolitoli

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.2001/makapande.v1i2.1274

Abstract

This community service activity was designed to improve the understanding and capabilities of micro, small, and medium enterprises (MSMEs) in Mimbala Village in utilizing e-commerce platforms as a means of product promotion. MSMEs themselves have a very significant contribution to strengthening the expansion of the national economy, including in rural areas. However, the main challenges faced by MSMEs are limited market access and inadequate skills in utilizing digital tools. This event took place on June 10, 2025, at the Mimbala Village Hall with a total of 35 participants consisting of the Village Government, the Head of the BPD, educators at Mimbala Elementary School, community leaders, youth leaders, and KKN students. The methodology used was a participatory strategy through an initial question and answer phase, material presentations, and interactive dialogue. The results of this effort showed an increase in the participants' understanding and basic skills regarding the principles of e-commerce, the benefits of digitalization, and direct practice in online product marketing. This effort is in line with government policy to strengthen digital-oriented MSMEs and makes a real contribution to growing the autonomy and economic progress of village residents.
Co-Authors Maskur Maskur Putri Ani