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All Journal Makapande: Jurnal Pengabdian Kepada Masyarakat
Nursam Nursam
Universitas Madako Toli toli
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STRATEGI BRANDING DIGITAL: PEMANFAATAN MEDIA SOSIAL DALAM PROMOSI PULAU TAMPELEKAN DI DESA SIMATANG TANJUNG Sitti Rahmah; Arqam Samsuriadi; Sri Wulan; Taufik Hidayat; Nursam Nursam
Makapande Mengabdi: Jurnal Ilmiah Pengabdian Kepada Masyarakat Vol 1 No 1 (2025): Maret
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Madako Tolitoli

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.2001/makapande.v1i1.1287

Abstract

Tourism is an important sector that supports the economy in a region. One of the tourist destinations in Simatang Tanjung Village, North Dampal District, is Tampelekan Island. Few people outside know this destination; besides its location in a remote village, there is still a lack of manual and digital publications regarding this tourist attraction. Community Service Program students learned about the existence of Tempelekan Island tourist attraction when they first visited Simatang Tanjung Village. Next, direct observations were conducted on Tempelekan Island to identify its various potentials, including the richness of flora and fauna that are still natural and well-preserved. Based on the results of these observations, students then carried out promotional activities for Tampelekan Island tourism by focusing promotional efforts through social media, especially the Instagram platform. This promotional activity aimed to attract visitors to Tampelekan Island, in Simatang Island
Co-Authors Arqam Samsuriadi Sitti Rahmah Sri Wulan Taufik Hidayat