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STRATEGI KOMUNIKASI BRANDING PRODUK UNGGULAN DAERAH DALAM PENGUATAN EKONOMI UMKM KABUPATEN BERAU IRA INDRIANI
ECO-BUILD Economy Bring Ultimate Information All About Development Journal
Publisher : Prodi Ekonomi Pembangunan, Universitas Muhammadiyah Berau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35915/ecobuild.v10i1.1165

Background: Berau Regency possesses diverse flagship products, such as processed fishery products, handicrafts, traditional batik, local coffee, and forest honey, most of which have met market quality standards and business legality requirements. However, this potential has not been matched by an effective branding communication strategy, causing local products to struggle in competing with similar products from other regions. Objective: This study aims to examine the branding communication strategy of regional flagship products in strengthening the SME economy in Berau Regency, employing a descriptive qualitative approach through in-depth interviews, non-participant observation, and documentation involving SME actors, the Department of Cooperatives, Industry, and Trade, and consumers as triangulation informants, with data analyzed using the interactive model of Miles, Huberman, and Saldaña. Results: The findings reveal that the branding communication strategies implemented by SME actors remain partial, marked by weak brand storytelling, inconsistent visual identity, reliance on conventional promotional channels, and limited government assistance in branding development. Conclusion: The gap between good product quality and weak branding communication strategy is the main factor behind the low competitiveness of local products, indicating the need to integrate communication strategies grounded in local narratives, strengthen visual identity, optimize digital media, and foster synergy between local government and SME actors to promote sustainable regional economic development.

ANALISIS KONTRIBUSI SEKTOR PERDAGANGAN TERHADAP PRODUK DOMESTIK REGIONAL BRUTO (PDRB) DI KABUPATEN BERAU: ANALISIS KONTRIBUSI SEKTOR PERDAGANGAN TERHADAP PRODUK DOMESTIK REGIONAL BRUTO (PDRB) DI KABUPATEN BERAU IRA INDRIANI
ECO-BUILD Economy Bring Ultimate Information All About Development Journal
Publisher : Prodi Ekonomi Pembangunan, Universitas Muhammadiyah Berau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35915/ej.v5i2.647

The purpose of this research is to determine the contribution of the education service sector to the gross regional domestic product in Berau Regency, so that it can assist the Berau Regency government ini making programs and policies in the future.In this study using secondary data or publication data obtained from the Central Bureau of statistics of Berau Regency using data analysis, namely contribution analysis. With data for the 2015-2019 period of Berau Regency.The contribution of the Trade Sector to Gross Regional Domestic Product in 2015 was at 5.75 percent, while in 2016 there was an increase from the previous year, namely 5.89 percent. This is due to an increase in trade income in Berau Regency. In 2017 again experienced an increase of 6.02 percent. Then in 2018 there was an increase in the value of its contribution at6.27 percent, in 2019 the value of its contribution was at 6.18 percent. The contribution of the trade sector in 2019 was delayed, this was because trade in line with agriculture and industry experienced growth due to the assumption that some products were traded.

PENGARUH USAHA MIKRO KECIL MENENGAH TERHADAP PERTUMBUHAN EKONOMI DI KABUPATEN BERAU: PENGARUH USAHA MIKRO KECIL MENENGAH TERHADAP PERTUMBUHAN EKONOMI DI KABUPATEN BERAU IRA INDRIANI
ECO-BUILD Economy Bring Ultimate Information All About Development Journal
Publisher : Prodi Ekonomi Pembangunan, Universitas Muhammadiyah Berau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35915/ej.v6i1.667

The purpose of writing this thesis is to know the influence of Micro, Small and Medium Enterprises on Economic Growth in Berau Regency. This research is a research that uses quantitative data, namely primary data. By means of simple linear regression analysis, correlation analysis (r), t test (partial), correlation coefficient, coefficient of determination and t test which will be processed using SPSS version 25.0 program. The results showed that the variable Micro, Small and Medium Enterprises (MSMEs) (X) had an effect on the variable Economic Growth (Y) but it was not significant because the value was greater than 0.5% and it was known that the t arithmetic value was 1.805 > t table 2.132 so it can be concluded that The variable of Micro, Small and Medium Enterprises (MSMEs) has an effect but is not significant on the variable of Economic Growth (Y). Then the value of the coefficient of determination (R2) of 0.449 (MSMEs) in Berau Regency is 44.9% and the rest is influenced by other variables or factors that are not examined in this model. It is hoped that the Government as a policy maker will pay more attention to existing MSMEs, namely by empowering MSMEs such as granting permits, capital assistance, and so on. Because MSMEs in Berau Regency have good potential for regional progress so that in the long term they can help increase regional economic growth

KONTRIBUSI RETRIBUSI DAERAH TERHADAP PENDAPATAN ASLI DAERAH (PAD) DI KABUPATEN BERAU: KONTRIBUSI RETRIBUSI DAERAH TERHADAP PENDAPATAN ASLI DAERAH (PAD) DI KABUPATEN BERAU IRA INDRIANI
ECO-BUILD Economy Bring Ultimate Information All About Development Journal
Publisher : Prodi Ekonomi Pembangunan, Universitas Muhammadiyah Berau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35915/ej.v6i1.669

The purpose of the research carried out was to determine the contribution of regional levy receipts to regional original revenue receipts in Berau Regency in 2013 to 2019. The benefits that researchers expect from the results of this study include being able to add insight and understanding of regional levies. For policy makers, this research is expected to be used as a material for consideration and input in an effort to increase the acceptance of regional levies in order to encourage an increase in PAD in Berau Regency. The conclusion from the results of the study shows that the acceptance of the contribution of regional levies during 2013 to 2019 has less effect on regional original income where the average acceptance of regional levies on regional original income is included in the "less contribution" criteria, which is 6.41% per year.

PENGARUH PROGRAM NASIONAL PEMBERDAYAAN MASYARAKAT (PNPM) MANDIRI PEDESAAN DALAM PENINGKATAN PENDAPATAN PADA USAHA MIKRO KECIL DAN MENENGAH (UMKM) DI UPK KECAMATAN TELUK BAYUR KABUPATEN BERAU: PENGARUH PROGRAM NASIONAL PEMBERDAYAAN MASYARAKAT (PNPM) MANDIRI PEDESAAN DALAM PENINGKATAN PENDAPATAN PADA USAHA MIKRO KECIL DAN MENENGAH (UMKM) DI UPK KECAMATAN TELUK BAYUR KABUPATEN BERAU ira indriani
ECO-BUILD Economy Bring Ultimate Information All About Development Journal
Publisher : Prodi Ekonomi Pembangunan, Universitas Muhammadiyah Berau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35915/ej.v6i2.714

The purpose of this study was to determine whether there was an effect of the Rural Mandiri National Community Empowerment Program (PNPM) on increasing incomes for Micro, Small and Medium Enterprises in UPK Teluk Bayur District, Berau Regency. The type of research used is field research with the method used in the form of interviews, questionnaires and documentation to the PNPM Mandiri Rural Activity Management Unit (UPK) Teluk Bayur District which consists of the chairman, secretary and treasurer, as well as people who are directly involved in the resources. primary data. The data analysis technique used is simple linear regression using the SPSS 21.0 application, with the independent variable being the National Community Empowerment Program (PNPM) and the dependent variable is Income Increase in Micro, Small and Medium Enterprises, and the regression results are Y = 4.806 + 0.877 X. The results showed that the Mandiri Rural Community Empowerment National Program (PNPM) had a significant and positive influence on the Income of Micro, Small, and Medium Enterprises under the management of the UPK. The Mandiri Rural National Program for Community Empowerment (PNPM) had a 94% relationship with Business Income. Micro, Small and Medium Enterprises (MSMEs) in the UPK Teluk Bayur District.

PENGARUH TINGKAT HUNIAN HOTEL, JUMLAH OBJEK WISATA, DAN PAJAK HOTEL TERHADAP PENDAPATAN ASLI DAERAH KABUPATEN BERAU Ira Indriani
ECO-BUILD Economy Bring Ultimate Information All About Development Journal
Publisher : Prodi Ekonomi Pembangunan, Universitas Muhammadiyah Berau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35915/ej.v8i2.915

The purpose of this study was to determine and analyze the effect of hotel occupancy rates, number of tourist attractions, and hotel taxes on the Regional Original Income of Berau Regency. Secondary data in the form of hotel occupancy rates, number of tourist attractions, regional taxes, and regional original income in Berau Regency during 2017-2022. The analysis tools used are: Classical assumption test, multiple linear regression, correlation coefficient, determination coefficient, t-test, and F-test. This study concludes that: 1) Hotel occupancy rates have a significant partial effect on PAD of Berau Regency in the period 2017-2022. Based on the results of the t-test, where the t-count value is greater than the t-table value (4.716> 4.303) and the significance value is smaller than the probability value (0.042 <0.05); 2) The number of tourist attractions has a significant partial effect on PAD of Berau Regency in the period 2017-2022. Based on the results of the t-test, where the t-count value is greater than the t-table value (4.355> 4.303) and the significance value is smaller than the probability value (0.049 <0.05); 3) Hotel tax does not have a significant partial effect on PAD of Berau Regency in the period 2017-2022. Based on the results of the t-test, where the t-count value is smaller than the t-table value (0.835 <4.303) and the significance value is greater than the probability value (0.492> 0.05); and 4) Hotel occupancy rate, number of tourist attractions, and hotel tax have a significant effect simultaneously on PAD Berau Regency in the period 2017-2022. Based on the results of the F-test, where the F-count value is greater than the F-table value (49.319> 19.16) and the significance value is smaller than the probability value (0.020 <0.05).

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