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All Journal Jurnal Hukum Lex Generalis
Fatimah Farhania
a:1:{s:5:"id_ID";s:21:"Universitas Airlangga";}
Law, Crime, Criminology & Criminal Justice

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Kajian Yuridis Mengenai Ketidaktransparanan dalam Penerapan Strategi Up-Selling dan Perlindungan Konsumen Fatimah Farhania; Siti Aisha Rembulan; Dimas Agung Prasetya; Muhammad Aqiel Nasyrullah
Jurnal Hukum Lex Generalis Vol 6 No 4 (2025): Tema Hukum Perdata dan Kenotariatan
Publisher : CV Rewang Rencang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56370/jhlg.v6i4.1933

Abstract

Up-selling marketing strategies encourage consumers to purchase higher-value products or services but risk harming consumers due to unclear information. This study aims to analyze legal protection under Law No. 8 of 1999 on Consumer Protection, which guarantees consumers’ rights to accurate, clear, and honest information. Using a normative juridical method, the study finds that non- transparent up-selling practices create information asymmetry and potential consumer losses. Therefore, businesses are obliged to provide complete and transparent information so that consumers can make fair and informed purchasing decisions.
Co-Authors Dimas Agung Prasetya Muhammad Aqiel Nasyrullah Siti Aisha Rembulan