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All Journal Jurnal Hukum Lex Generalis
Linsepda Limbong
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Law, Crime, Criminology & Criminal Justice

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Tanggung Jawab Hukum Perusahaan Skincare Terhadap Klaim Iklan yang Menyesatkan: Analisis Berdasarkan Peraturan Perlindungan Konsumen di Indonesia Linsepda Limbong
Jurnal Hukum Lex Generalis Vol 6 No 4 (2025): Tema Hukum Perdata dan Kenotariatan
Publisher : CV Rewang Rencang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56370/jhlg.v6i4.2295

Abstract

The Indonesian skincare industry is rapidly growing with technological innovations and high digital penetration. However, overclaims in product advertising remain a major challenge threatening consumers. BPOM regulations and Consumer Protection Law ensure consumer protection through strict supervision and transparent claims based on scientific evidence. Enforcement of administrative to criminal sanctions is key to maintaining industry integrity. Collaboration among regulators, businesses, and consumers is crucial for creating a healthy and sustainable skincare market ecosystem.  
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