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All Journal Jurnal Ruas (Review of Urbanism and Architectural Studies)
Kendran, Ni Made Diah Ayu
Unknown Affiliation
Civil Engineering, Building, Construction & Architecture

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Korelasi Antara Motivasi, Kegiatan, dan Minat Berkunjung Kembali pada Kawasan Agrowisata di Indonesia Kendran, Ni Made Diah Ayu; Kusuma, Hanson Endra; Riska, Annisa Safira
RUAS Vol. 21 No. 1 (2023)
Publisher : Departemen Arsitektur Fakultas Teknik Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.ruas.2023.021.01.9

Abstract

Best tourism facilities will be able to compete and be long last time if the planning consider sense of visitor loyalty. A sense of loyalty if related in agro-tourism planning can be interpreted as an intention to revisit and feel comfortable after visitor had a tour. Regarding such a case, this study aimed to find out the correlational relationship between motivation and activity to the intention revisit and feel comfortable in the visited agro-tourism areas. This research used a mixed-method approach (qualitative – quantitative) with data was collected online in an open – ended and close – ended questionnaire. The collected data then analyzed by qualitatively used content analysis and quantitatively used principal component analysis, factor analysis, and multivariate correlation analysis. The results showed that intention to revisit and feel comfortable were influenced by tow factor, there are relaxation as push factor and natural attraction as pull factor
Co-Authors Hanson Endra Kusuma Riska, Annisa Safira