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All Journal FOKUS : Kajian Bimbingan dan Konseling dalam Pendidikan ATRABIS: Jurnal Administrasi Bisnis (e-Journal)
Rosyalia Widia Sofyan, Verra
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Decision Sciences, Operations Research & Management Education Environmental Science Public Health Social Sciences Other

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Kontribusi Digital Marketing Melalui Platform Instagram Dalam Pembentukan Keputusan Pembelian Di Rizky Batik Tasikmalaya Rasyid, Fikri; Rijal Fadlilah Zein, Bayu; Rosyalia Widia Sofyan, Verra
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 11 No. 2 (2025): ATRABIS: Jurnal Administrasi Bisnis (e-Journal)-Desember2025
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v11i2.2697

Abstract

Penelitian ini termasuk penelitian deskriptif dengan pendekatan kuantitatif. Teknik pengambilan sampel menggunakan sampling sebanyak 81 orang dan populasi sabanyak 417. Penelitian ini adalah Konsumen yang telah melakukan pembelian di Rizky Batik Kota Tasikmalaya. Teknik analisis data yang digunakan dalam penelitian ini adalah uji validitas. uji reliabilitas, uji regresi sederhana, uji determinasi, uji hipotesis, dan uji t (parsial). Analisis data dalam penelitian ini menggunakan bantuan dan program IBM SPSS Statistics 25. Berdasarkan hasil pengolahan data dan penyebaran kuesioner dengan bantuan program IBM SPSS Statistics 25 diketahui t hitung sebesar 12.649 dengan sig t hitung 000, nilai signifikansi <0,05 sehingga dapat dapat diartikan bahwa Ho ditolak dan Ha diterima yang berarti hipotesis awal yang diajukan dapat diterima yaitu Digital Marketing berkontribusi signifikan terhadap keputusan pembelian di Rizky Batik Kota Tasikmalaya. Hasil penelitian koefisien determinasi Rsquare sebesar 0.561 yang artinya variabel digital marketing berkontribusi dalam menentukan keputusan pembelian sebesar 56,1% dan sebanyak 44,9% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini.
MEMBANGUN LINGKUNGAN SEKOLAH AMAN (EDUKASI ANTI BULLYING BERBASIS KOMUNIKASI ASERTIF DI SMKN 1 KOTA TASIKMALAYA) Ernawati; Hiaruman, Kayla Alliyah Diva; Wirasujatma, Muis; Fadila Wahab, Yanti; Rosyalia Widia Sofyan, Verra; Desty Puspatriani, Annisa
FOKUS : Kajian Bimbingan dan Konseling dalam Pendidikan Vol. 9 No. 1 (2026): Vol 9, No 1 Januari 2026
Publisher : IKIP Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22460/fokus.v9i1.29211

Abstract

Bullying in schools remains a troubling global issue. Data from various national and international institutions shows that many students experience or witness bullying. Given the high number of bullying cases in schools, how can implementing anti-bullying education based on assertive communication reduce bullying and increase a sense of security in the school environment? Bullying can be prosecuted under several existing laws, both criminal and civil, as well as more specific regulations in the educational environment. Bullying violates Articles 310 and 311 of the Criminal Code concerning defamation and slander, which are often relevant to cases of verbal bullying or the spreading of rumors. This research uses a qualitative approach with a case study method to gain an in-depth understanding of the effectiveness of the education program. Assertive communication is believed to be key to empowering students to defend themselves without violence, reject bullying behavior, and report incidents effectively.
Co-Authors Desty Puspatriani, Annisa Ernawati Fadila Wahab, Yanti Hiaruman, Kayla Alliyah Diva Rasyid, Fikri Rijal Fadlilah Zein, Bayu Wirasujatma, Muis