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PENGARUH JOB STRESS DAN JOB INSECURITY TERHADAP TURNOVER INTENTION KARYAWAN RETAIL INDOMARET & ALFAMART SOLO RAYA Sari, Silvia Novita; Aprilia, Annastasya; Mahesti, Aura Eri Ratna; Ratnasih, Dwi Ayu; Istiqomah, Adelia Putri; Natalya, Angely Cris
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 3 No. 3 (2025)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v3i3.494

Abstract

This study aims to analyze the influence of job stress and job insecurity on turnover intention among employees of Indomaret and Alfamart in the Solo Raya region. Utilizing a quantitative survey approach, data were collected from 384 respondents through a questionnaire employing a Likert scale as the measurement tool. Regression analysis results indicate that job stress significantly and positively affects turnover intention, with a regression coefficient of 0.492. Similarly, job insecurity also demonstrates a significant positive relationship, as reflected by a regression coefficient of 0.399. The R-squared value of 39.9% suggests that these two independent variables collectively explain variations in turnover intention, although external factors also play a role. These findings highlight that work-related stress and job insecurity are key determinants driving employees' desire to leave their organizations. Therefore, strategic efforts are required to manage the work environment effectively to mitigate the risk of turnover intention. This study offers significant practical implications for human resource management policy development, particularly in enhancing employee retention in the retail sector.
Pengaruh Produk Ramah Lingkungan, Persepsi Harga Ramah Lingkungan, Dan Kesadaran Lingkungan Terhadap Niat Membeli Istiqomah, Adelia Putri; Kussudyarsana, Kussudyarsana
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 2 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i2.10128

Abstract

Studi ini melakukan eksplorasi mendalam mengenai produk ramah lingkungan, persepsi harga, serta kesadaran lingkungan memengaruhi minat beli konsumen The Body Shop di wilayah Solo Raya. Dengan menggunakan paradigma positivistik, studi ini mengadopsi metode kuantitatif yang bersumber pada perolehan data primer, serta teknik purposive sampling pada konsumen. Variabel produk ramah lingkungan mencerminkan produk yang bersahabat dengan lingkungan, etis, dan menggunakan kemasan yang dapat didaur ulang; persepsi harga ramah lingkungan mengukur persepsi terhadap keadilan harga dan kesediaan membayar lebih; kesadaran lingkungan menilai pemahaman dan kepedulian terhadap dampak aktivitas manusia terhadap lingkungan. Niat membeli diukur melalui keinginan membeli, minat mencoba, rekomendasi, dan perilaku mencari informasi. Melalui instrumen kuesioner skala Likert 5 poin, konstruksi hubungan antarvariabel dalam riset ini diidentifikasi melalui teknik pemrosesan data yang mengandalkan fungsi linear berganda. Hasil analisis membuktikan bahwa seluruh variabel independen produk ramah lingkungan, persepsi harga, dan kesadaran lingkungan berpengaruh positif dan signifikan terhadap niat beli konsumen. Secara statistik, model ini mampu menjelaskan 63,7% variabilitas pada variabel niat membeli. Penelitian ini memberikan implikasi bagi strategi pemasaran yang ramah lingkungan dan edukasi konsumen.