Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Nanggroe: Journal Of Scholarly Service Nanggroe: Journal of Scholarly Service
Indriyani, Titis Elvina
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Peran Digitalisasi dalam Meningkatkan Layanan Nasabah Pada Bank BRI KC Surabaya Kertajaya Kartini, Ida Ayu Nuh; El Ghifary, Dianizar; Luckyta, Bima Wahyu; Indriyani, Titis Elvina; Sunur, Nandathia Intan
Nanggroe: Jurnal Pengabdian Cendikia Vol 4, No 9 (2025): December 2025
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18013598

Abstract

Digitalization in banking services has also influenced how customers access information and conduct transactions. Research by Ginanjar and Pasaribu highlights the impact of e-banking facilities and social media in building customer satisfaction and loyalty. In this context, the use of social media as a communication and promotional tool is highly relevant for banks to reach a broader customer base and meet their needs in real time. Bank BRI KC Surabaya Kertajaya has positioned the BRImo application as the core of its digital customer service transformation. This effort focuses not only on technological development but also on customer empowerment through tailored educational programs, particularly for those who are less familiar with the digital environment. The objective is to ensure that every customer, without exception, can experience the convenience and benefits offered by digital banking services. The implementation of digitalization through BRImo has had a significant impact on customer satisfaction. Improved accessibility, an attractive application user interface, and comprehensive features have enhanced the overall customer experience. This demonstrates that investment in digital technology, when executed effectively, can lead to significant improvements in service quality and customer loyalty.
Peran Digitalisasi dalam Meningkatkan Layanan Nasabah Pada Bank BRI KC Surabaya Kertajaya Kartini, Ida Ayu Nuh; El Ghifary, Dianizar; Luckyta, Bima Wahyu; Indriyani, Titis Elvina; Sunur, Nandathia Intan
Nanggroe: Jurnal Pengabdian Cendikia Vol 4, No 9 (2025): December 2025
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18013598

Abstract

Digitalization in banking services has also influenced how customers access information and conduct transactions. Research by Ginanjar and Pasaribu highlights the impact of e-banking facilities and social media in building customer satisfaction and loyalty. In this context, the use of social media as a communication and promotional tool is highly relevant for banks to reach a broader customer base and meet their needs in real time. Bank BRI KC Surabaya Kertajaya has positioned the BRImo application as the core of its digital customer service transformation. This effort focuses not only on technological development but also on customer empowerment through tailored educational programs, particularly for those who are less familiar with the digital environment. The objective is to ensure that every customer, without exception, can experience the convenience and benefits offered by digital banking services. The implementation of digitalization through BRImo has had a significant impact on customer satisfaction. Improved accessibility, an attractive application user interface, and comprehensive features have enhanced the overall customer experience. This demonstrates that investment in digital technology, when executed effectively, can lead to significant improvements in service quality and customer loyalty.
Co-Authors El Ghifary, Dianizar Kartini, Ida Ayu Nuh Luckyta, Bima Wahyu Sunur, Nandathia Intan