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All Journal AJMC (Asian Journal of Media and Communication) AJMC (Asian Journal of Media and Communication)
Saidu Abdullahi , Kabir
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Religion Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Speech Acts on Memes: A pragmatic study of Graduation T-shirts of Graduands Dan'Azumi, Abdu; Ibrahim Aliyu , Yahaya; Saidu Abdullahi , Kabir
Asian Journal of Media and Communication Vol. 9 No. 2 (2025): Volume 9, Number 2, 2025
Publisher : Department of Communications, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/asjmc.vol9.iss2.art1

Abstract

Memes are linguistic tools for communication. Their power in the domain of communication, general discussions and writings from mainstream news media to digital media attract attentions. That, understanding their pragmatic effect becomes necessary, especially in today's digital world. This paper offers a pragmatic study of memes on graduation T-shirt of graduads. It specifically framed to ascertain how speech acts a humorously realised through memes. Memes are communication tools common at all levels in society; it is a powerful means of communication by civilisations. It communicates messages of valuable quality, which calls for pragmatic interventions to make explicit certain shrouded issues. The paper formulates two objectives: discuss the pragmatic power of memes in communicating messages, and identity the kind of speech acts memes contained. Guided the paper is Perlocutionary Acts, the third act of John Austin's (1962) Speech Acts Theory. The paper, however, is descriptive in nature, and analysed memes. The data were sourced from graduands' T-shirts of the Federal University Dutsin-Ma, Katsina State, Nigeria. The findings reveal that the studied memes perform different speech acts like persuading, enlightening, inspiring, warning and convincing.
Speech Acts on Memes: A pragmatic study of Graduation T-shirts of Graduands Dan'Azumi, Abdu; Ibrahim Aliyu , Yahaya; Saidu Abdullahi , Kabir
Asian Journal of Media and Communication Vol. 9 No. 2 (2025): Volume 9, Number 2, 2025
Publisher : Department of Communications, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/asjmc.vol9.iss2.art1

Abstract

Memes are linguistic tools for communication. Their power in the domain of communication, general discussions and writings from mainstream news media to digital media attract attentions. That, understanding their pragmatic effect becomes necessary, especially in today's digital world. This paper offers a pragmatic study of memes on graduation T-shirt of graduads. It specifically framed to ascertain how speech acts a humorously realised through memes. Memes are communication tools common at all levels in society; it is a powerful means of communication by civilisations. It communicates messages of valuable quality, which calls for pragmatic interventions to make explicit certain shrouded issues. The paper formulates two objectives: discuss the pragmatic power of memes in communicating messages, and identity the kind of speech acts memes contained. Guided the paper is Perlocutionary Acts, the third act of John Austin's (1962) Speech Acts Theory. The paper, however, is descriptive in nature, and analysed memes. The data were sourced from graduands' T-shirts of the Federal University Dutsin-Ma, Katsina State, Nigeria. The findings reveal that the studied memes perform different speech acts like persuading, enlightening, inspiring, warning and convincing.
Co-Authors Dan'Azumi, Abdu Ibrahim Aliyu , Yahaya