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All Journal Multidisciplinary Indonesian Center Journal
Johan Daud Banawi
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Religion Humanities Earth & Planetary Sciences Education Other

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IMPROVING MANAGERIAL BEHAVIOR UNDERSTANDING THROUGH THE IMPLEMENTATION OF BEHAVIORAL ACCOUNTING IN MSMES: A CASE STUDY ON GINZA BUSSINESS Rita J D Atarwaman; Syantal Mustamu; Claudya Ifentri; Jumiati Lahadasi; Johan Daud Banawi; Zuleyka Tahera Marasabessy; Pieter Rumawatine
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 3 No. 1 (2026): Vol. 3 No. 1 Edisi Januari 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v3i1.1943

Abstract

Micro Small and Medium Enterprises (MSMEs) play a vital role in the economy, yet they still face numerous challenges in managerial behavior and financial management. One relevant approach to addressing these issues is the application off behavioral accounting which emphasizes the relationship between accounting information and decision-making behavior. This community service activity aims to improve the understanding of the behavior of MSMEs in Ginza. The method used included an initil survey, managerial behavior training, a behavior accounting, workshop,and mentoring on simple financial record keeping. The results indicate and increased understanding of MSMEs regarding the importance of financial record keeping, cost control, and the division of responsibilities in business management. The application off behavior accounting has a positive impact on changing manajerial behavior and increasing business accountability.
Co-Authors Claudya Ifentri Jumiati Lahadasi Pieter Rumawatine Rita J D Atarwaman Syantal Mustamu Zuleyka Tahera Marasabessy