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All Journal Jurnal Gema Ngabdi
Putriawan, Faisa Syahda
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Agriculture, Biological Sciences & Forestry Humanities Education Environmental Science Social Sciences

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Pendampingan Pembuatan Konten Visual Digital bagi UMKM di RW 11 Kelurahan Semolowaru Tukiman, Tukiman; Putri, Novita Anggraini; Putriawan, Faisa Syahda
Jurnal Gema Ngabdi Vol. 7 No. 3 (2025): JURNAL GEMA NGABDI
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jgn.v7i3.583

Abstract

The rapid advancement of digital technology has driven Micro, Small, and Medium Enterprises (MSMEs) to adapt their marketing strategies, especially through visually-oriented social media platforms. However, many MSME actors still face challenges in creating compelling promotional content. This community service activity aimed to build the capacity of MSMEs in RW 11, Semolowaru Subdistrict, Surabaya, in producing professional visual content such as photos and videos. The methods used included an initial survey, participatory socialization, and hands-on mentoring. The results indicated an increase in participants' understanding and skills, marked by improved visual quality and greater confidence in digital product promotion. This program is expected to support local MSMEs in initiating digital transformation and enhancing their competitiveness in a wider market.
Co-Authors Putri, Novita Anggraini Tukiman Tukiman