Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Komunikasi & Media Digital
Aliya, Mutiara Pupa
Unknown Affiliation
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
EFEKTIVITAS AKUN INSTAGRAM @jktinfo SEBAGAI MEDIA INFORMASI LALU LINTAS BAGI MASYARAKAT JAKARTA Bernard, Benedictus Dennis; Aliya, Mutiara Pupa
Jurnal Komunikasi & Media Digital Vol. 3 No. 02 (2025): Jurnal Komunikasi & Media Digital
Publisher : Program Studi Komunikasi Universitas Pertamina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70611/jkmd.v3i02.67

Abstract

Information regarding traffic conditions is considered to be important nowadays, especially in populous areas like Greater Jakarta, where traffic jams often happen. Therefore, people rely on digital technology to obtain fast and immediate information. One of which was @jktinfo on Instagram. This research aimed to analyse the effectiveness of @jktinfo in distributing information about Jakarta’s traffic. This research utilised cognitive response models consisting of three dimensions: message content, source, and execution. This research used a quantitative approach with a survey method on 100 respondents between the ages of eighteen and thirty years old who had access to @jktinfo's content on Jakarta’s traffic. The research instrument was a questionnaire, which was analysed to disclose the effectiveness of @jktinfo in distributing information about Jakarta’s traffic. The research found that 51,75% of respondents really agreed that the content of the messages was clear and could be understood, 46% agree that the source is credible, whilst 61,80% of respondents really agreed that the use of carousel and caption feature were utilised well. The message execution dimension was the one that stood out. This showed that visual power, message interconnectedness, and the writing style played an important role in fulfilling the needs of traffic information.
Co-Authors Bernard, Benedictus Dennis