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All Journal Sewagati International Journal of Economics and Management Research
Flora Oktayovie Nuzulul Ramadhina
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Strategi Pengembangan dan Pemberdayaan UMKM dalam Meningkatkan Potensi Ekonomi di Desa Cidahu, Kecamatan Pasawahan, Kabupaten Purwakarta Lumban Batu, Reminta; Hartelina; Esti Rahmawati; Flora Oktayovie Nuzulul Ramadhina
Sewagati Vol 9 No 6 (2025)
Publisher : Pusat Publikasi ITS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j26139960.v9i6.3959

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam perekonomian nasional, namun belum berhenti menghadapi berbagai kendala, terutama dalam aspek legalitas dan kualitas produk. UMKM di Desa Cidahu, Kabupaten Purwakarta, mengalami hambatan dalam perizinan usaha, yang menghambat akses mereka terhadap bantuan pemerintah dan perluasan pasar. Adapun kurangnya pemahaman terkait desain kemasan yang menarik dan sesuai standar pasar membuat produk UMKM kurang kompetitif. Pengembangan dan pemberdayaan UMKM menjadi salah satu solusi yang ditempuh melalui berbagai kegiatan, seperti pendampingan dalam pengurusan perizinan usaha, upgrading kemasan produk, serta sosialisasi yang menghadirkan narasumber ahli di bidangnya. Sosialisasi ini bertujuan untuk memberikan wawasan kepada pelaku UMKM mengenai pentingnya legalitas usaha dan inovasi dalam pengemasan sebagai strategi peningkatan daya saing. Hasil kegiatan menunjukkan adanya peningkatan kesadaran dan pemahaman pelaku UMKM terhadap pentingnya perizinan serta kemasan yang lebih menarik dan fungsional. Beberapa UMKM mulai mengurus Nomor Induk Berusaha (NIB) dan memperbaiki tampilan kemasan produk mereka agar lebih sesuai dengan kebutuhan pasar. Program ini diharapkan dapat berkontribusi pada penguatan UMKM lokal, sehingga mereka lebih siap bersaing di pasar yang lebih luas. Keberlanjutan program pendampingan dan kolaborasi dengan berbagai pihak menjadi langkah strategis untuk mendukung pertumbuhan UMKM secara berkelanjutan.
The Effect of Promotion Costs and Production Costs on Net Sales (Case Study at PT. Unilever Indonesia, Tbk. Period 2016-2023) Flora Oktayovie Nuzulul Ramadhina
International Journal of Economics and Management Research Vol. 5 No. 2 (2026): August : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v5i2.838

Abstract

PT Unilever Indonesia, Tbk. is one of the largest and most established Fast-Moving Consumer Goods (FMCG) companies in the world, having operated in Indonesia for decades. With an extensive product portfolio ranging from household essentials to personal care products, the company holds significant appeal for researchers looking to analyze its financial performance. The research title is “The Effect of Promotion Costs and Production Costs on Net Sales: A Case Study at PT Unilever Indonesia, Tbk. for the Period 2016–2023.” The research method applied in this study is quantitative descriptive. This approach was chosen to provide a systematic overview of the relationships between variables through statistical data. The primary data source for this study is secondary data, which includes details on promotion costs, production costs, and net sales figures for PT Unilever Indonesia, Tbk. over an eight-year period, from 2016 to 2023. All data was collected reliably from the annual reports officially published by the company on its website, www.unilever.co.id. In analyzing this information, the researcher used descriptive analysis to provide a summary of the data distribution. Furthermore, the data analysis technique employed was multiple linear regression. This technique was applied to accurately measure the extent of the influence of promotional costs and production costs, both partially and simultaneously, on the company’s net sales volume. Through this study, it is hoped that the cost-efficiency strategies implemented by management to maintain profitability growth amid increasingly competitive market conditions will be revealed.
Co-Authors Esti Rahmawati Hartelina Lumban Batu, Reminta