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Penerapan Teknologi Pengering, Pemasaran Digital dan Sertifikasi Halal Untuk Meningkatkan Nilai Tambah Produk Keripik Pare Ririn Susilawati; Nurul Lailiyah; Suspahariati Suspahariati; Rara Filda Awaliyah; Ima Ambarwati Permani
Jurnal Masyarakat Madani Indonesia Vol. 5 No. 1 (2026): Februari
Publisher : Alesha Media Digital

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59025/bsapmg57

Abstract

Kegiatan pengabdian kepada masyarakat (PkM) ini bertujuan untuk meningkatkan nilai tambah produk keripik pare di Desa Pesantren, Kecamatan Tembelang, Kabupaten Jombang melalui penerapan teknologi peniris minyak (spinner), pelatihan pemasaran digital, dan pendampingan sertifikasi halal. Usaha keripik pare tersebut memiliki potensi berkembang  namun masih menghadapi kendala pada proses produksi, pemasaran yang terbatas, dan belum adanya sertifikasi halal. Metode kegiatan meliputi sosialisasi, pelatihan, penerapan alat peniris minyak, pendampingan pembuatan bahan promosi digital (foto produk, marketplace, dan media sosial), serta pendampingan pembuatan NIB dan sertifikasi halal. Hasil kegiatan menunjukkan bahwa penggunaan teknologi pengering dapat meningkatkan kualitas dan daya simpan produk, pemasaran digital melalui media sosial serta marketplace mampu memperluas jangkauan pasar, serta sertifikasi halal memberikan nilai tambah berupa peningkatan kepercayaan konsumen dan daya saing produk. Dengan demikian, penerapan ketiga strategi ini mampu meningkatkan daya jual, keberlanjutan usaha, dan kesejahteraan pelaku usaha.
Literasi Investasi Sebagai Upaya Penguatan Kewirausahaan dalam Membentuk Nilai Kemandirian Wiwik Maryati; Ririn Susilawati
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 11 No 1 (2026): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v11i1.26574

Abstract

Research aim: This study aims to examine the extent to which investment literacy can play a role in strengthening entrepreneurship in forming independent values.. Design/Methods/Approach: This study uses a qualitative approach method Research Finding: The results of investment literacy show that the level of student achievement in terms of material content and resource credibility, 3 schools responded very well, namely SMA DU 1, SMK Telkom DU and MA Ghozaliyah. Meanwhile, 3 schools gave good responses, namely SMK 1 DU, SMK Pancasila and MA Mamba`ul Ulum. The positive response given by students was not only from their understanding of investment, but also inclusion by becoming members (investors) in GI BEI Unipdu. Regarding student responses to media which acts as a means of supporting the achievement of understanding, all students responded well. Investment literacy activities can be carried out well because of the role of the school principal who really supports the realization of the value of independence Theoretical contribution/Originality: The novelty of this research lies in the finding that the younger generation is an asset that can be encouraged to boost economic growth through entrepreneurial activities. One such entrepreneurial activity, known as digital entrepreneurship, is investment, where investment education plays a crucial role in increasing student investment in the capital market. Practitioner/Policy implication: Further investment literacy activities can be conducted in a programmed, scheduled, and structured manner. Schools can collaborate with the Indonesia Stock Exchange (IDX) to further optimize investment literacy activities to achieve cognitive and psychomotor developmental milestones. Research limitation : This research only goes so far as to determine the level of student understanding.