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Sayyidatul Qurroh 'Aini, Firna
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Visualization of Hashtag War in digital activism spontaneous on social media Sayyidatul Qurroh 'Aini, Firna; Farni Syam Maella, Nur'annafi; Zulaikha, Zulaikha
COMMICAST Vol. 6 No. 3 (2025): December
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v6i3.14532

Abstract

This study explores visualization patterns in Indonesia’s spontaneous digital activism through three major hashtags, #KaburAjaDulu, #ResetIndonesia, and #fyp, using Norman Fairclough’s Critical Discourse Analysis (CDA). A total of 300 social media posts from Twitter (X), Instagram, and TikTok were purposively selected and analyzed at three levels: textual, discursive, and social practice. The results reveal that each hashtag demonstrates distinct visual and narrative strategies shaped by the issue context, participating actors, and distribution mechanisms. #KaburAjaDulu reflects spontaneous satire and public frustration through memes and videos, #ResetIndonesia articulates reformist discourse via structured visuals such as infographics and digital posters, while #fyp functions as an algorithmic amplification strategy on TikTok. These visualizations construct dominant and counter-narratives that reflect broader socio-political tensions and digital resistance.  The study contributes to digital political communication scholarship by integrating visual discourse analysis with critical theory, offering new insights into how visual symbols and platform algorithms collectively shape public opinion and facilitate collective engagement in Indonesia’s evolving online political sphere.
Emotional openness as an affective norm in representations of Gen Z masculinity on TikTok Sayyidatul Qurroh 'Aini, Firna; Farni Syam Maella, Nur'annafi; Zulaikha, Zulaikha
COMMICAST Vol. 7 No. 1 (2026): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v7i1.15695

Abstract

This study examines the representation and normalization of emotional openness as an affective norm in Gen Z masculinity on TikTok, focusing on the fineshyt content trend. Using a qualitative discourse analysis approach, the study analyzes 15 TikTok videos featuring emotional expression by male Gen Z creators and 436 audience comments purposively selected based on affective relevance. Data were collected between August - October 2025 and examined to identify patterns of emotional expression and audience interaction.  The findings show that emotional openness is not articulated solely as individual expression but is collectively legitimized through audience responses that function as affective validation. Three dominant patterns of audience response emerge: affirmative appreciation of emotionally open masculinity, resistance grounded in traditional masculine norms, and relational fantasies that frame emotional openness as affective appeal. These interactions indicate a contextual shift in the representation of masculinity within specific TikTok content, where emotional expression is positioned as socially acceptable rather than as a sign of weakness.  While previous studies on digital masculinity have primarily focused on male self-representation, this study highlights the central role of audience interaction in shaping and normalizing emotional expression. This study extends existing masculinity and digital communication scholarship by conceptualizing emotional openness not merely as individual expression, but as an affective norm co-produced through audience interaction. By positioning the comment section as a site of affective negotiation, this research contributes to a deeper understanding of how gender norms are constructed within participatory digital environments.