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All Journal JURNAL ILMIAH FEASIBLE (JIF) International Journal of Education Management and Religion
Beby Sinsanto
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Religion Humanities Economics, Econometrics & Finance Education Social Sciences Other

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Pengaruh Citra Perusahaan, Kualitas Pelayanan, Kepuasan Pelanggan dan Perilaku Pelanggan terhadap Loyalitas Pelanggan pada PT Singa Abadi Sukses Beby Sinsanto; Realize, Realize
JURNAL ILMIAH FEASIBLE: Bisnis, Kewirausahaan dan Koperasi Vol 7 No 2 (2025): Jurnal Ilmiaf Feasible (JIF): Bisnis, Kewirausahaan, dan Koperasi
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/fb.v7i2.2025.175-185.56474

Abstract

Penelitian ini bertujuan menganalisis pengaruh citra perusahaan, kualitas pelayanan, kepuasan pelanggan, dan perilaku pelanggan terhadap loyalitas pelanggan PT Singa Abadi Sukses. Penelitian menggunakan pendekatan kuantitatif dengan teknik probability sampling terhadap 250 responden dari 667 pelanggan (rumus Slovin, α=5%). Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linear berganda dengan SPSS versi 25. Hasil uji validitas dan reliabilitas menunjukkan semua instrumen valid dan reliabel (Cronbach's Alpha >0,70). Hasil uji t menunjukkan citra perusahaan (t=1,971; p=0,048), kualitas pelayanan (t=2,533; p=0,012), kepuasan pelanggan (t=3,749; p=0,000), dan perilaku pelanggan (t=2,440; p=0,015) berpengaruh signifikan terhadap loyalitas pelanggan. Uji F menunjukkan keempat variabel secara simultan berpengaruh signifikan (F=32,058; p=0,000) dengan kontribusi 33,3% (Adjusted R²=0,333). Penelitian ini merekomendasikan peningkatan citra perusahaan, optimalisasi kualitas pelayanan, dan pengelolaan kepuasan pelanggan untuk mempertahankan loyalitas dalam industri remitansi yang kompetitif.
The Effect Of Facilities, Price, And Service Quality On Customer Satisfaction At Formosa Hotel Batam Beby Sinsanto; Realize
International Journal of Education Management and Religion Vol. 3 No. 1 (2026): January 2026
Publisher : Pondok pesantren As-salafiyah As-Safi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/ijemr.v3i1.1123

Abstract

This study aims to determine the effect of facilities, prices and service quality on Formosa Hotel Batam customer satisfaction. In this study the population is all customers in Formosa Batam Hotel in June 2018 which amounted to 1455 customers. The sampling technique used is Probability Sampling, where sampling is calculated using Slovin formula with a problem level of 5% and get the results of 314 respondents and used as a sample in this study. Data collection techniques in this study used a questionnaire. The data collected were analyzed using multiple linear regression analysis with the help of SPSS (Product and Service Solution) calculation tool version 21. The results in this study indicate that from the results of the T-test, it is known that for independent variables namely facilities significantly influence customer satisfaction, prices have a significant effect on customer satisfaction, and service quality has a significant effect on customer satisfaction. The F test results of 27.482 are greater than f table of 3.02 with a significant value of 0.000 which is smaller than the value of α 0.05 indicating that facility variables, price variables and service quality variables jointly influence customer satisfaction.
Co-Authors Realize, Realize