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All Journal Jurnal Ilmiah Multidisiplin Ilmu Jurnal Ilmiah Manajemen dan Akuntansi
Shabrina Aulia Adam
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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BAGAIMANA IMPLEMENTASI STRATEGI ALIANSI MEREK MEMPENGARUHI EKUITAS MEREK DAN KETERLIBATAN KONSUMEN? (TINJAUAN LITERATUR SISTEMATIS) Shabrina Aulia Adam
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 3 No. 2 (2026): Maret : Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/w62ea142

Abstract

Increasing business competition encourages firms to adopt innovative marketing strategies to strengthen their brand position in the market. One strategy that has gained significant attention is brand alliance, which refers to collaboration between two or more brands to create added value for both companies and consumers. This strategy is believed to enhance brand equity and foster consumer engagement through brand synergy, shared resources, and enriched brand experiences. However, previous studies remain fragmented and have not yet provided a comprehensive understanding of how brand alliance implementation simultaneously influences brand equity and consumer engagement. Therefore, this study aims to examine the impact of brand alliance strategies on brand equity and consumer engagement using a systematic literature review approach. The research method follows the PRISMA framework by reviewing reputable international journal articles published between 2014 and 2024 through stages of identification, screening, and in-depth analysis. From an initial pool of 237 articles, 19 relevant studies were selected for further examination. The findings reveal that brand alliance implementation generally has a positive effect on brand equity, particularly in terms of perceived quality, brand credibility, and brand loyalty. In addition, brand alliance is found to enhance consumer engagement by fostering emotional involvement, interactive experiences, and higher perceived value. Nevertheless, the effectiveness of this strategy is highly dependent on brand fit, the level of alliance integration, and appropriate communication strategies. This study concludes that brand alliance is a promising strategic approach for building long-term competitive advantage when it is carefully designed and strategically managed.
PERAN KEBIJAKAN DAN PROGRAM DINAS PEMUDA DAN OLAHRAGA PROVINSI JAWA TIMUR DALAM PENINGKATAN INDEKS PEMBANGUNAN PEMUDA (IPP) Ramadhan Agung Suriansya; Shabrina Aulia Adam
Jurnal Ilmiah Multidisiplin Ilmu Vol. 3 No. 1 (2026): Februari : Jurnal Ilmiah Multidisiplin Ilmu (JIMI)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/58d8j184

Abstract

Youth development is a strategic aspect of enhancing human resource quality and regional competitiveness, which in Indonesia is measured through the Youth Development Index (YDI) covering five domains: education, health and well-being, employment opportunities, participation and leadership, and gender and discrimination. East Java Province has a large youth population and a YDI score comparable to the national average; however, several indicators remain stagnant or vulnerable, particularly in the domains of health and well-being and employment. This condition raises questions about the extent to which youth policies and programs implemented by the East Java Provincial Youth and Sports Office (Dispora Jatim) contribute to improving the YDI. This study aims to analyze the role of Dispora Jatim’s policies and programs in enhancing the YDI and to identify gaps between program design and YDI indicators. Using a descriptive-analytical approach, this research applies public policy analysis and secondary data analysis based on the 2023 YDI report, the 2025–2026 Strategic Plan of Dispora Jatim, and supporting statistical data. The findings indicate that while Dispora Jatim’s programs are normatively aligned with YDI dimensions, their impact on several indicators remains limited due to a stronger emphasis on program outputs rather than sustainable social outcomes, highlighting the need for YDI-based policy evaluation and stronger cross-sectoral integration in youth development.
Co-Authors Ramadhan Agung Suriansya