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ANGKRINGAN MODERN ALA GEN Z : KREATIVITAS DAN ADAPTASI PENGEMBANGAN BISNIS DI ANGKRINGAN BERONDONG COFFEE RANTAU PRAPAT Muhammad Ridho Efryanda; Nadira Aulia Zahra; Nazwa Akhiela Salsabila Batubara; Nabila Nabila; Zainarti Zainarti
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 2 No. 4 (2025): Desember
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v2i4.7919

Abstract

This study aims to analyze the creativity and business adaptation carried out by Angkringan Berondong Coffee as a form of modern angkringan innovation targeting the Gen Z segment. The research approach used a qualitative descriptive method through observation, short interviews, and documentation. The results of the study show that Berondong Coffee is able to combine the concept of traditional angkringan with a modern style through space design, varied menus, digital marketing strategies, and the use of cashless payment technology. These findings show that the success of modern angkringan is not only determined by menu innovation, but also by the ability to understand Gen Z preferences that demand comfort, aesthetics, and speed of service. This research is expected to contribute to the development of culinary SMEs based on creativity and innovation, as well as emphasize the importance of understanding digital lifestyles, community engagement, and the ability to adapt to trends in order to remain competitive in running a sustainable business amid competition.
Implementasi Circular Economy Berbasis Maqashid Syariah Dalam Menghadapi Krisis Perubahan Iklim Global Adina Litriwani; Shafwatul Hilwa; Muhammad Ridho Efryanda
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i1.8424

Abstract

The global transition from the gold-backed Bretton Woods system to a fiat monetary system in 1971 marked a fundamental shift in the structure of the world economy and contributed to the emergence of the circular economy as an alternative to the linear economic model. Under the Bretton Woods framework, major currencies such as the British pound (GBP), the Indonesian rupiah (IDR), and several European currencies were relatively stable due to their linkage to gold. However, in practice, the implementation of the circular economy has often been approached primarily from a technical perspective, emphasizing efficiency and resource optimization while neglecting ethical, social, and spiritual dimensions. In this context, the principles of maqashid shariah—which aim to safeguard religion, life, intellect, progeny, and wealth—offer a normative and ethical foundation for promoting a more just and sustainable economic system. This article seeks to examine the role of maqashid shariah principles in advancing the concept of Green Sharia Business as a strategic framework to encourage the adoption of a circular economy in Indonesia. The concept of Green Sharia Business integrates Islamic ethical values with circular economy principles to support sustainable development.The government plays a crucial role in facilitating the implementation of this concept through the enforcement of environmentally oriented regulations, the provision of fiscal incentives such as tax benefits, and capacity-building programs for sharia-based business actors in adopting circular economy practices. Consequently, the integration of maqashid shariah and the circular economy is expected to foster an economic system that not only prioritizes financial performance but also ensures long-term social and environmental sustainability.