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All Journal Jurnal Pengabdian Masyarakat (ABDIRA) PENA ABDIMAS : Jurnal Pengabdian Masyarakat
Tsamara, Tsamara
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Aerospace Engineering Humanities Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Other

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Mind Mapping Bagi Start-up Business Sektor UMKM Dalam Mendukung Pengembangan Potensi Wisata Di Kecamatan Doro Kabupaten Pekalongan Dengan Smart Business Map (SBM) Sabana, Choliq; Prasetyani, Titi Rahayu; Kushermanto, Andi; Tsamara, Tsamara
PENA ABDIMAS : Jurnal Pengabdian Masyarakat Vol 7 No 1 (2026): Januari 2026
Publisher : LPPM Universitas Pekalongan

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Abstract

Doro District is a sub-district in Pekalongan Regency, Central Java Province, which is approximately 15 km from the Capital City of Pekalongan Regency to the east with its administrative center in Doro Village. Doro District has natural resource potential which prospects for further development in the natural tourism sector. The development of creative tourism must certainly be supported by other supporting sectors, one of which is the processed food culinary sector. However, the obstacle is how to develop this processed food culinary sector which can become a source of income for local residents, starting with building an entrepreneurial mindset. One way is with the mind mapping method to start a business. Therefore, this service activity is directed at training in building mind mapping for start-up businesses, especially processed food MSMEs with the Smart Business Map (SBM) and Business Management learning model.
Pelatihan Kewirausahaan Bagi Wirausaha Pemula di Kota Pekalongan Mahirun, Mahirun; Jannati, Arih; Prasetiani, Titi Rahayu; Tsamara, Tsamara
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 3, No 4 (2023): Abdira, Oktober
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v3i4.404

Abstract

Entrepreneurship training for budding entrepreneurs in Pekalongan City is an effort to develop MSMEs to be competitive with other existing and developed businesses. The Department of Trade, Cooperatives and Small and Medium Enterprises of Pekalongan City in collaboration with the Faculty of Economics and Business, Pekalongan University conducted training activities aimed at fostering an entrepreneurial spirit and increasing sales of goods and services produced by MSMEs. The method used is entrepreneurship and marketing mix training for 60 (sixty) budding entrepreneurs in Pekalongan City.  The types of activities that will be carried out in this series of PKM activities include: (1) Identification and determination of target participants; (2) Identification of needs; (3) Implementation of training, and (4) Evaluation of activities. The results of the PKM implementation are the implementation of activities at the Dafam Hotel with 60 participants from novice entrepreneurs in Pekalongan City. The first day was filled with exposure to Pekalongan City Government policies that support entrepreneurship. The second day was filled with entrepreneurial motivation material, and the third day was the presentation of marketing mix material.
Co-Authors Andi Kushermanto Choliq Sabana Jannati, Arih Mahirun Mahirun Prasetyani, Titi Rahayu Titi Rahayu Prasetiani