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All Journal Journal of Applied Science in Tourism Destination
Baradah, I Gede Abdi Putra
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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THE IMPACT OF TOURISM DEVELOPMENT ON THE ECONOMIC AND SOCIO-CULTURAL CONDITIONS OF THE COMMUNITY IN PENTINGSARI TOURISM VILLAGE : DAMPAK PENGEMBANGAN PARIWISATA TERHADAP KONDISI EKONOMI DAN SOSIAL BUDAYA MASYARAKAT DI DESA WISATA PENTINGSARI Tarigan, Eginta Meliyani Br; Da Costa, Carmelita Laetitia; Greysanti, Chesilia Putri; Baradah, I Gede Abdi Putra
Journal of Applied Science in Tourism Destination Vol. 3 No. 2 (2025): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v3i2.2044

Abstract

This study aims to identify and analyze the impact of tourism development on the economic and socio-cultural conditions of the community in Pentingsari Tourism Village, Yogyakarta. The research used quantitative approach with descriptive method. Data were collected through questionnaires distributed to 178 respondents consisting of the community and tourism actors. Validity and reliability tests were conducted using SPSS to ensure the accuracy and consistency of the instrument. The results showed that tourism provides significant positive impacts such as increased income, job creation, infrastructure development, and cultural preservation. Social impacts include increased community cohesion, awareness of local products, and improved communication skills. However, negative impacts also emerge such as rising prices of goods, inequality of economic benefits, changes in cultural values, and commercialization of sacred traditions. These findings emphasize the importance of a more inclusive and sustainable tourism management strategy. This research is limited to one tourism village and uses data on respondents' perceptions, which may contain bias. Further research is recommended using a mixed approach and comparative studies between regions. Keywords: tourism, economic, social and cultural impacts
GEN Z AS MARKET OF WELLNESS PRODUCTS IN YOGA AND MEDITATION: PRACTITIONERS' PERSPECTIVE: GENERASI Z SEBAGAI PASAR PRODUK WELLNESS DALAM YOGA DAN MEDITASI: PERSPEKTIF PRAKTISI Mahestya, I Gusti Ayu Rayinta; Dari, Komang Nadya Wulan; Everlie, Keane; Baradah, I Gede Abdi Putra
Journal of Applied Science in Tourism Destination Vol. 3 No. 2 (2025): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v3i2.2079

Abstract

This study explores the characteristics of Generation Z in engaging with yoga and meditation practices, examines the role of wellness practitioners in attracting their interest, and proposes strategic approaches for designing appealing and meaningful wellness experiences. Given Generation Z’s growing influence on lifestyle and wellness consumption, understanding their preferences and behavioral patterns is essential for the sustainable development of the wellness industry. This study adopts a qualitative research design, employing multiple data collection methods to enhance data richness and credibility. Data were collected through in-depth and semi-structured interviews with eight yoga and meditation practitioners, complemented by focus group discussions (FGDs) and a review of relevant literature. The findings indicate that Generation Z constitutes a distinctive and strategically important market segment characterized by strong engagement with digital platforms and social media trends. While they demonstrate high levels of curiosity toward wellness activities, they are also easily distracted and tend to seek novel, visually appealing, and socially interactive experiences. Group-based activities, immersive environments, and experiences that integrate aesthetic and technological elements are particularly effective in capturing their interest. The study further reveals that practitioners who are able to adapt their teaching styles, communication strategies, and program designs to align with Generation Z’s digital-oriented lifestyle and values are more likely to attract and retain this demographic as a primary target in the wellness market. These findings offer practical insights for wellness practitioners and industry stakeholders in developing innovative, Gen Z–oriented yoga and meditation experiences that balance authenticity, engagement, and sustainability.
Co-Authors Da Costa, Carmelita Laetitia Dari, Komang Nadya Wulan Everlie, Keane Greysanti, Chesilia Putri Mahestya, I Gusti Ayu Rayinta Tarigan, Eginta Meliyani Br