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All Journal Jurnal Badati As-Sidanah : Jurnal Pengabdian Masyarakat
Muhammad Idris
Ilmu Komunikasi, Universitas Muslim Indonesia, Sulawesi Selatan 90231, Indonesia
Religion Education Languange, Linguistic, Communication & Media Social Sciences Other

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STRATEGI DINAS PARIWISATA KABUPATEN KOLAKA DI TENGAH PANDEMI COVID-19 (STUDI KOMUNIKASI PEMASARAN DALAM PENDEKATAN DESKRIPTIF) Izki Fikriani Amir; Muhammad Idris
BADATI Vol 6, No 1 (2022)
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38012/jb.v6i1.743

Abstract

 The impact of Covid-19 hit the entire Indonesian economy, one of which was the Indonesian tourism industry. As is the case with the Regency Tourism Office facing the challenges of the Covid-19 outbreak.The lack of visitors in all tourism destinations in Kolaka and the weakening of MSME income in Kolaka. This study describes how to answer the marketing communication strategy of the Kolaka Regency Tourism Office during the Covid-19 pandemic by using a qualitative descriptive method with a case study of marketing communication in a descriptive approach. The data collection technique used was in-depth interviews with key informants from the Kolaka Regency Tourism Office. The results of the research on several strategies applied during the pandemic are similar in Agus Hermawan's study, namely the promotion mix. The results have been updated following the pandemic conditions so that the most superior and reliable strategy for the Kolaka Regency Tourism Office is word of mouth marketing (WOM) and word of mouth marketing through digital or Electronic Word Of Mouth (E-WOM). This marketing is considered effective during a pandemic because of the trust, impression and positive experience by buyers of the services offered so that they are able to persuade, motivate potential customers more in deciding to buy. Other strategies as support include giving discounts, providing guides, and of course everything is implemented in accordance with health protocols
STRATEGI DINAS PARIWISATA KABUPATEN KOLAKA DI TENGAH PANDEMI COVID-19 (STUDI KOMUNIKASI PEMASARAN DALAM PENDEKATAN DESKRIPTIF) Izki Fikriani Amir; Muhammad Idris
JURNAL BADATI Vol 4, No 1 (2022)
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38012/jb.v6i1.743

Abstract

 The impact of Covid-19 hit the entire Indonesian economy, one of which was the Indonesian tourism industry. As is the case with the Regency Tourism Office facing the challenges of the Covid-19 outbreak.The lack of visitors in all tourism destinations in Kolaka and the weakening of MSME income in Kolaka. This study describes how to answer the marketing communication strategy of the Kolaka Regency Tourism Office during the Covid-19 pandemic by using a qualitative descriptive method with a case study of marketing communication in a descriptive approach. The data collection technique used was in-depth interviews with key informants from the Kolaka Regency Tourism Office. The results of the research on several strategies applied during the pandemic are similar in Agus Hermawan's study, namely the promotion mix. The results have been updated following the pandemic conditions so that the most superior and reliable strategy for the Kolaka Regency Tourism Office is word of mouth marketing (WOM) and word of mouth marketing through digital or Electronic Word Of Mouth (E-WOM). This marketing is considered effective during a pandemic because of the trust, impression and positive experience by buyers of the services offered so that they are able to persuade, motivate potential customers more in deciding to buy. Other strategies as support include giving discounts, providing guides, and of course everything is implemented in accordance with health protocols
MEMBANGUN GENERASI JURNALISTIK: PELATIHAN PENULISAN BERITA DAN FOTOGRAFI MEDIA ONLINE UNTUK SISWA MADRASAH AN NASHAR MAKASSAR Abd Majid; Siti Rahmawati; Muhammad Idris
As-Sidanah Vol 7 No 1 (2025): APRIL
Publisher : LP2M Universitas Ibrahimy

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35316/assidanah.v7i1.78-91

Abstract

The target of this Community Partnership Program (PKM) is the students of Madrasah An Nashar in Makassar. Based on initial communications, several issues were identified: a lack of knowledge and awareness among students regarding journalistic photography, particularly in sports; limited education and exposure to photography; a scarcity of basic photography training in Makassar; and the absence of photography as a core subject in secondary schools. The training methods included lectures, demonstrations, Q &A sessions, and mentoring. The outcomes revealed a significant enhancement in participants' competitiveness, especially in journalistic and creative photography. During practical sessions, all participants were challenged to produce journalistic and creative photos aligned with the training theme, sharing their best work on social media platforms. Twenty active members of the student council attended the training, with full participation in demonstrations and practices, indicating the program's success. Evaluation through simulations and group assignments before and after the training assessed knowledge levels and responses to sports photography practices. The structured approach of delivering theoretical content prior to practical application proved effective, fostering independence and confidence among participants. The program's comprehensive execution, from preparation to field implementation, successfully engaged students in active learning.
Co-Authors Abd Majid Izki Fikriani Amir Siti Rahmawati