Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Indonesian Journal of Social Science and Education Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen
Kristiawati, Sonia
Unknown Affiliation
Humanities Economics, Econometrics & Finance Education

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH ELECTRONIC WORD OF MOUTH DAN KEPERCAYAAN MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK MAKANAN ONLINE Kristiawati, Sonia; Aqlimah Azeljilia Mumtaz, Nadia; Ruswandi, wawan
Indonesian Journal of Social Science and Education (IJOSSE) Vol. 2 No. 1 (2026): Vol 2 No 1: Edisi Januari 2026
Publisher : JCI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/ijosse.v2i1.2076

Abstract

Riset ini dilakukan guna menguak peran Electronic Word of Mouth (e-WOM) serta kepercayaan merek dlam menciptakan keputusan pembelian produk makanan secara online. Pendekatan yang diterapkan kuantitatif dengan desain asosiatif. Sampel riset ini melibatkan 60 responden yang diambil secara acak selama periode Mei hingga Juli 2025. Pengumpulan data dlam roset ini diterapkan lewat kuesioner yang disebar secara daring, selanjutnya data dianalisis menerapkan metode regresi linier berganda. Hasil analisis memperlihatkan baik secara parsial maupun simultan e-WOM dan kepercayaan merek berdmapak positif dan luar biasa pada keputusan pembelian. Temuan ini mengonfirmasi interaksi melaui e-wom yang dipersepsikan baik serta tingkat kepercayaan terhadap merek menjadi faktor penentu dalam mendorong keputusan pembelian produk makanan secara daring.
DAMPAK FITUR LIVE SHOPPING TIKTOK TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION Kristiawati, Sonia; Maulidina, Silvana; Eka Fujianti, Resya; Aqlimah Azeljilia Mumtaz, Nadia
REUGREUG: Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen Vol. 2 No. 01 (2026): April
Publisher : PT. ABIG RIZKY PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of the TikTok Live Shopping feature on purchase decisions for fashion products. This phenomenon reflects a shift in marketing from a transaction-based approach toward an interactive experience-based approach. The method used is a quantitative approach with an associative design involving 96 respondents selected through purposive sampling. Data were collected using questionnaires and analyzed through classical assumption tests and simple linear regression analysis with the assistance of SPSS software. The results show that the TikTok Live Shopping feature has a positive and significant partial effect on purchase decisions, with a t-value of 14.812 (> 1.96) and a significance level of 0.000. The coefficient of determination (R²) of 0.693 indicates that this feature contributes 69.3% to influencing fashion product purchase decisions. Simultaneously, the regression model is declared significant with an F-value of 219.429. In conclusion, the integration of real-time interaction, entertainment, and transactional convenience within this feature is empirically proven to encourage and strengthen consumers’ purchase decisions
Co-Authors Aqlimah Azeljilia Mumtaz, Nadia Eka Fujianti, Resya Maulidina, Silvana Ruswandi, Wawan