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All Journal Indonesian Journal of Social Science and Education Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen
Siswandi, Zerry
Unknown Affiliation
Humanities Economics, Econometrics & Finance Education

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PENGARUH DAYA TARIK, FASILITAS DAN AKSESIBILITAS TERHADAP KEPUASAN WISATAWAN DI OBJEK WISATA PONDOK HALIMUN Oktavan, Doa Galank; Siswandi, Zerry; Ruswandi, Wawan
Indonesian Journal of Social Science and Education (IJOSSE) Vol. 2 No. 1 (2026): Vol 2 No 1: Edisi Januari 2026
Publisher : JCI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/ijosse.v2i1.2099

Abstract

This study aims to examine the influence of tourist attractions, facilities, and accessibility on tourist satisfaction at the Pondok Halimun Tourist Destination, Sukabumi Regency. The research employed a quantitative approach using a causal associative design. The population consisted of tourists who visited Pondok Halimun between April and July 2025. A total of 95 respondents were selected using accidental sampling techniques. Data were collected through questionnaires measured on a five-point Likert scale and analyzed using multiple linear regression with SPSS software. The results indicate that tourist attractions, facilities, and accessibility individually have a positive and significant effect on tourist satisfaction. Furthermore, the simultaneous test confirms that these three variables collectively have a strong influence on tourist satisfaction. The coefficient of determination reveals that a substantial proportion of tourist satisfaction can be explained by the combined effects of tourist attractions, facilities, and accessibility. These findings suggest that integrated destination management focusing on attraction quality, adequate facilities, and ease of access is essential to enhance tourist satisfaction and support sustainable tourism development.
OPTIMALISASI LIVE STREAMING DAN FLASH SALE TIKTOK–TOKOPEDIA UNTUK PRODUK WARDAH Pernando Suherman, Perry; Siswandi, Zerry; haditya, Iqbal
REUGREUG: Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen Vol. 2 No. 01 (2026): April
Publisher : PT. ABIG RIZKY PUBLISHER

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Abstract

Advancements in digital technology have driven major transformations in the commerce sector, particularly through the integration of TikTok Shop features into the Tokopedia ecosystem. This study aims to empirically examine and analyze the effects of live streaming effectiveness and flash sales on purchase decisions for Wardah cosmetic products on the TikTok–Tokopedia platform. Using a quantitative method with a causal research design, the study involved 100 respondents in the Sukabumi area selected through purposive sampling. Data were analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with the assistance of SmartPLS 3 software. The results indicate that live streaming effectiveness has a positive and significant effect on purchase decisions, with a t-statistic value of 4.587 and a path coefficient of 0.492. In addition, the flash sale strategy is also proven to have a significant effect on purchase decisions, with a t-statistic of 4.498 and an identical path coefficient. The R² value of 0.939 suggests that 93.9% of the variance in purchase decisions can be explained by these two variables, while the Q² value of 0.659 confirms that the model has very strong predictive relevance. These findings conclude that optimizing real-time interaction and urgency-based promotions is crucial in driving consumer purchase decisions in the digital era.
Co-Authors haditya, Iqbal Oktavan, Doa Galank Pernando Suherman, Perry Ruswandi, Wawan