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All Journal Madani: Multidisciplinary Scientific Journal Jurnal Keperawatan Profesional (KEPO)
Aditya, Muhammad Fajar
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Pengaruh Citra Merek, Harga, Serta Promosi Terhadap Loyalitas Pelanggan Kartu Smartfren di Sugi Celuller Banjarmasin Aditya, Muhammad Fajar; A, Abdurrahim; Santi, Apriya
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 12 (2025): Januari
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14568034

Abstract

This study aims to examine the effects of Brand Image, Price, and Promotion on Customer Loyalty to Smartfren cards at Sugi Celluler Banjarmasin, both simultaneously, partially, and dominantly. The research design is quantitative and is conducted as a survey study. The results show that all the variables investigated—Brand Image, Price, and Promotion—have a significant effect on the independent variable when considered simultaneously. For the partial effect on Customer Loyalty to Smartfren cards at Sugi Celluler Banjarmasin, the Brand Image variable is the most influential. Furthermore, the variable that has the most dominant effect on Customer Loyalty to Smartfren cards at Sugi Celluler Banjarmasin is also the Brand Image variable. This is evidenced by the Coefficient table, where the Brand Image variable has the largest "Standardized Coefficient Beta" value of (0.526), whereas the Price and Promotion variables have values of (0.289) and (-0.002), respectively.
Knowledge Level and ARI Prevention Efforts: A Study at Tarumajaya Public Health Center Aditya, Muhammad Fajar; Mustafida, Ika; Juliani, Enni
Jurnal Keperawatan Profesional (KEPO) Vol. 6 No. 2 (2025): Volume 6 Nomor 2 November 2025
Publisher : Sarana Ilmu Indonesia (salnesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36590/kepo.v6i2.1697

Abstract

Acute Respiratory Infection (ARI) was one of the main health problems in Indonesia and remained a significant cause of morbidity and mortality, especially among vulnerable groups. Various risk factors such as age, gender, environmental conditions, and level of public knowledge were known to influence the prevalence of this disease. This study aimed to analyze the relationship between the level of community knowledge and ARI prevention efforts in the working area of Tarumajaya Public Health Center, Bekasi Regency. This study used a quantitative approach with a cross-sectional design. A total of 85 subjects were selected using a purposive sampling method. The research instrument was a questionnaire whose validity and reliability had been tested. Data were analyzed using the Chi-square test. The results showed a significant relationship between knowledge level and ARI prevention efforts (p-value < 0,0001). Subjects with higher levels of knowledge tended to perform better preventive behaviors. These findings indicated that strategic efforts from health workers were needed to improve public awareness and knowledge through sustainable promotive and preventive programs. In conclusion, knowledge was associated with ARI preventive behavior; therefore, educational interventions played a key role in controlling this disease, especially in high-incidence areas such as the Tarumajaya Public Health Center.
Co-Authors Abdurrahim Apriya Santi, Apriya Juliani, Enni Mustafida, Ika