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Pengaruh Citra Merek, Harga, Serta Promosi Terhadap Loyalitas Pelanggan Kartu Smartfren di Sugi Celuller Banjarmasin Aditya, Muhammad Fajar; A, Abdurrahim; Santi, Apriya
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 12 (2025): Januari
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14568034

Abstract

This study aims to examine the effects of Brand Image, Price, and Promotion on Customer Loyalty to Smartfren cards at Sugi Celluler Banjarmasin, both simultaneously, partially, and dominantly. The research design is quantitative and is conducted as a survey study. The results show that all the variables investigated—Brand Image, Price, and Promotion—have a significant effect on the independent variable when considered simultaneously. For the partial effect on Customer Loyalty to Smartfren cards at Sugi Celluler Banjarmasin, the Brand Image variable is the most influential. Furthermore, the variable that has the most dominant effect on Customer Loyalty to Smartfren cards at Sugi Celluler Banjarmasin is also the Brand Image variable. This is evidenced by the Coefficient table, where the Brand Image variable has the largest "Standardized Coefficient Beta" value of (0.526), whereas the Price and Promotion variables have values of (0.289) and (-0.002), respectively.
Knowledge Level and ARI Prevention Efforts: A Study at Tarumajaya Public Health Center Aditya, Muhammad Fajar; Mustafida, Ika; Juliani, Enni
Jurnal Keperawatan Profesional (KEPO) Vol. 6 No. 2 (2025): Volume 6 Nomor 2 November 2025
Publisher : Sarana Ilmu Indonesia (salnesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36590/kepo.v6i2.1697

Abstract

Acute Respiratory Infection (ARI) was one of the main health problems in Indonesia and remained a significant cause of morbidity and mortality, especially among vulnerable groups. Various risk factors such as age, gender, environmental conditions, and level of public knowledge were known to influence the prevalence of this disease. This study aimed to analyze the relationship between the level of community knowledge and ARI prevention efforts in the working area of Tarumajaya Public Health Center, Bekasi Regency. This study used a quantitative approach with a cross-sectional design. A total of 85 subjects were selected using a purposive sampling method. The research instrument was a questionnaire whose validity and reliability had been tested. Data were analyzed using the Chi-square test. The results showed a significant relationship between knowledge level and ARI prevention efforts (p-value < 0,0001). Subjects with higher levels of knowledge tended to perform better preventive behaviors. These findings indicated that strategic efforts from health workers were needed to improve public awareness and knowledge through sustainable promotive and preventive programs. In conclusion, knowledge was associated with ARI preventive behavior; therefore, educational interventions played a key role in controlling this disease, especially in high-incidence areas such as the Tarumajaya Public Health Center.
Analisis Dampak Kegiatan Pembangunan Putaran-U di Jalan Maulana Hasanudin, Kecamatan Batu Ceper, Kota Tangerang terhadap Aspek Geografi Sosial Aditya, Muhammad Fajar; Anwar, Syafri
TSAQOFAH Vol 5 No 4 (2025): JULI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/tsaqofah.v5i4.6211

Abstract

The construction of a U-turn facility on Maulana Hasanudin Street, Batu Ceper District, Tangerang City, is a strategic infrastructure initiative aimed at enhancing regional connectivity and accessibility. This study seeks to analyze the impact of the development on the community’s social geography, educational accessibility, and traffic density in the study area. A descriptive mix methods approach was employed, combining qualitative analysis with line density techniques to assess traffic congestion levels. The findings reveal that the U-turn development has generated complex effects. In terms of social geography, it altered travel patterns, influencing social interactions while simultaneously strengthening local community solidarity. Economically, the project stimulated activity in sectors catering to construction workers' needs, although other sectors faced adaptation challenges. Educational accessibility exhibited disparities in travel time between morning and afternoon, highlighting the need for traffic policies that are responsive to school activity rhythms. Traffic analysis indicated that, while the U-turn effectively managed vehicle flow during regular hours, congestion persisted during peak times (17:00–18:00 WIB) and weekends, with a traffic imbalance showing 30% higher density from Benda toward Maulana Hasanudin. These findings underscore the necessity for ongoing evaluation of both the social and technical impacts of urban infrastructure development.