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All Journal Madani: Multidisciplinary Scientific Journal
Hakim, Muhammad Nuqi Nasrul
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Strategi Komunikasi Wisata: Trend Tiktok Healing Trip Sebagai Simbol Proses Penyembuhan Mental (Studi Pariwisata Telaga Sarangan) Hakim, Muhammad Nuqi Nasrul; Aryasa, Rafandi Budiaji; Saputra, Muhammad Bangun; Andita, Puput; Aprilia, Ferdika
Madani: Jurnal Ilmiah Multidisiplin Vol 4, No 1 (2026): February 2026
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18321601

Abstract

The development of social media, particularly TikTok, has generated various popular cultural trends that influence how people interpret daily activities, including tourism practices. One emerging trend is the healing trip, which is often perceived as a form of mental recovery through travel. Natural tourism destinations such as Telaga Sarangan are frequently represented on TikTok as symbolic spaces for mental healing. This study aims to analyze how the TikTok healing trip trend constructs symbols and meanings of mental healing within the context of Telaga Sarangan tourism. Using a qualitative approach, this study employs content analysis of TikTok videos and literature review related to digital communication, popular culture, and health tourism. The findings indicate that healing trips on TikTok are predominantly represented through visual and aesthetic experiences rather than genuine psychological healing processes. Social media plays a significant role in shaping healing as a digital lifestyle, influencing public perceptions of natural tourism functions. This study concludes that healing trips represent a socially constructed meaning mediated by digital platforms rather than a clinical mental recovery process.
Co-Authors Andita, Puput Aprilia, Ferdika Aryasa, Rafandi Budiaji Saputra, Muhammad Bangun